San Francisco, CA (Law Firm Newswire) November 7, 2016 - Adviatech, the company behind Custom Legal Marketing, Bigger Law Firm Magazine and Law Firm Newswire, announced Monday that it would be offering employees two hours of paid time off on Election Day. Employees who voted early can claim their two hours as a bonus.

While Adviatech does not make political contributions, the 11-year-old company has always encouraged its employees to be politically active. As part of every employee's standard benefits package, Adviatech offers paid time off for team members who volunteer for candidates, state amendments, or propositions, and for those who work in a non-partisan capacity as polling place volunteers. The paid time off does not count against vacation or personal days.

Restrictions are limited. Any registered candidate or campaign appearing on a ballot in the United States qualifies for the Paid Political Activism program. Some employees participate in remote phone banking to support get-out-the-vote efforts in swing states, while others canvas for local candidates and causes.

Jason Bland, who serves on Adviatech's board of directors and leads its Custom Legal Marketing brand said, “All of our clients are attorneys. When you're working in the legal sector, you can't turn a blind eye to politics. The decisions made by our leaders and their court appointees can impact not only the law firms we work with but the rights of their clients.”

With all eyes focused on the presidential election, the company reminded employees that the president is one of many candidates and issues on the ballot. In a company memo published Monday morning, team members were encouraged to look down ticket for volunteering opportunities. The memo stated, “down ballot candidates for school boards, judges and special districts have a lot of influence over your community, developers, the environment and education.”

Founded in 2005, Adviatech has employees in Tampa, Florida and San Francisco, California.

Adviatech Corp.
1111 Kearny Street
San Francisco, CA 94133
1.800.728.5306
www.adviatech.com

San Francisco, CA (Law Firm Newswire) November 2, 2016 – The latest issue of the Bigger Law Firm magazine offers expert insight and advice for law firms who wish to secure their information, improve their website, streamline communication and brand assets, and boost their online marketing to gain more clients.

Dipal Parmar’s feature article reveals how law firms can create a YouTube remarketing campaign that targets the people most likely to become future clients. With video being one of the most popular platforms for user engagement and online sharing, video advertising paired with remarketing can generate real engagement and reach valuable leads with a higher chance of becoming clients.

This issue addresses another topic essential to law firms: security. Law firms must consider the best practices for preventing, detecting, acting upon and recovering from security breaches. In Roxanne Minott’s article, she lays out the components of an Incident Response Plan, which each law firm can tailor to their unique needs.

Justin Torres’ article covers the strategies and tools that law firms can use to protect themselves from cyberattacks and information theft. The article goes over how to anticipate threats to your firm’s security, reveals where your technology is most vulnerable and offers solutions such as implementing a personal device policy that fits your firm’s history and future needs.

In efforts to help law firms advance their online impact, this issue features the five most important characteristics of a law firm website. Kristen Friend goes over each tip in depth, including how to best display your firm’s contact information, write effective and approachable attorney bios, attain reviews and testimonials and provide thoughtful information that is useful to prospective clients navigating your site.  

In another featured article, law firms will discover the uses and benefits of collaborative communication platforms. These platforms, such as Slack and Glip, may offer a better alternative to email. They handle files and offer more control over the organization of communication with particular groups or individuals, including staff and clients.

BLF also offers SEO insights, such as how to use structured data in your website’s content to improve your Google rankings. Dexter Tam writes in-depth about how to effectively organize a website’s code and content using schema markups. Furthermore, Brendan Conley discusses strategies law firms can take to solicit reviews, how to respond to negative reviews and how to best take advantage of the review system to boost their online reputation.

Lastly, Kerrie Spencer goes over how law firms can use digital asset management software to categorize, locate and store brand assets like logos, photos, videos, fonts and music using cloud storage, effectively streamlining any future marketing tasks they wish to set forth.

Each BLF issue features the best insight and advice for law firms seeking to learn about technology, SEO and marketing. BLF is available online and in print.

Bigger Law Firm magazine is available online and in print.

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

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San Francisco, CA (Law Firm Newswire) September 8, 2016 – The Content Issue by Bigger Law Firm magazine is full of ways to bring better legal content to more people.

In the feature article, Kristen Friend examines the problem of how to get your website content to stand out among an ever-increasing number of sources and competitors. Her solution entails understanding your audience’s needs and the unique value you can create. Friend explains, with specifics, how to engage your audience, give them the information they need, and promote your content to reach the right people.

Brendan Conley considers the question of where to publish a law firm’s content. The firm’s own site is an obvious first choice, but the increasing variety of social networks and third-party blogs may have attorneys questioning how far they should spread their content. Conley examines the value these opportunities present, and the reader may be surprised by his conclusions.

For those who want to dig into search engine optimization strategies, Dexter Tam has a lesson in link-building – or, rather, link-severing. While most links to one’s website are desirable, others are not. Tam explains how Google’s “Disavow Tool” allows site operators to exclude certain links from the search engine’s ranking process.

Kerrie Spencer reviews two useful software tools. The first captures and archives websites in their entirety for evidentiary purposes. The second is a full-featured PDF creator and reader that represents a more affordable alternative to Adobe Acrobat.

Speaking of software, attorneys increasingly find themselves using sleek online tools for communicating with clients. Roxanne Minot explores the privacy, security, and ethical implications of sleek products readers have likely heard of, as well as more cutting-edge tools they perhaps have not.

Dipal Parmar shows how attorneys can repurpose content in order to present it to a new audience in a different way, saving time and increasing the value of their investment. Wrapping things up, Ryan Conley gives a rundown of several legal tech startups from the famous incubator Y Combinator.

Each issue of Bigger Law Firm magazine shines a light on the intersection of law, technology, and marketing. BLF is available in print and on the web.

Bigger Law Firm magazine is available online and in print.

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

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• Google Limits Search Results Per Domain for More Diversity – How Does This Affect Law Firms?
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• Should Law Firms Use Chatbots Rather Than Mobile Forms?
• Outside the Box: Non-Standard Lawyer Website Inspiration
• Does Your Firm Need a Legal Credit Card Processor?
• How Facebook’s New Political Ad Guidelines Are Affecting Lawyer Advertising
• Why Law Firms Need to Use VPNs
• Why Newsletters Fail and How Your Law Firm’s Newsletter Can Succeed

San Francisco, CA (Law Firm Newswire) July 12, 2016 – Bigger Law Firm magazine is back with another issue packed with smart writing about the intersection of law, marketing, and technology.

In the feature article, Cristina Fries interviews Nathan Chapman, CEO of The Marketing Center, who says that TV ads remain the gold standard in their ability to tap into new audiences. The most important element of a successful TV ad, says Chapman, is to convey a “reason to believe.” That is, it needs to tell viewers why your law firm really is a better choice than the competition.

Attorneys who want to write compelling content for their websites won't want to miss Roxanne Minott's article. As Minott explains, web copy must be tailored to the online audience, who tend to quickly scan material and must be drawn in by strong, concise facts at the outset.

Next up is an examination of how self-driving cars might affect the bottom lines of auto accident law firms. Ryan Conley says that fully autonomous cars are not only coming soon, but will be far safer than human drivers. With that in mind, Conley explores how the auto injury market might shrink, yet carry on in a wholly new direction.

Dipal Parmar has a thought-provoking piece that goes to the core of your firm's marketing strategy. While it may be tempting to focus on facts, you must instead frame those facts in terms of what your potential clients truly seek: benefits.

Brendan Conley delves into the highlights and lowlights of inviting comments and questions from the public on your firm's website. The potential for unique and compelling content cannot be ignored, but neither can the requirement for diligent moderation and responsiveness.

For the tech-enthusiast attorney, Kerrie Spencer takes a look at a sophisticated computer automation tool. With the investment of a little setup time, Zapier can automate a variety of repetitive tasks involving your data and communications.

Wrapping things up, Kristen Friend presents five compelling reasons your firm can't afford to ignore social media.

Bigger Law Firm magazine is available online and in print.

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

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• Google Limits Search Results Per Domain for More Diversity – How Does This Affect Law Firms?
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• Should Law Firms Use Chatbots Rather Than Mobile Forms?
• Outside the Box: Non-Standard Lawyer Website Inspiration
• Does Your Firm Need a Legal Credit Card Processor?
• How Facebook’s New Political Ad Guidelines Are Affecting Lawyer Advertising
• Why Law Firms Need to Use VPNs
• Why Newsletters Fail and How Your Law Firm’s Newsletter Can Succeed

Westchester, NY (Law Firm Newswire) June 2, 2016 – The Arc of Westchester's 2016 Golfing for Kids tournament will be held on June 7th. The golfing outing aims to raise funds for the Arc of Westchester’s Children’s School for Early Development, which provides educational and social support services for children five years old or younger with autism and other special needs, and their families. This year, they are honoring Bernard A. Krooks of Littman Krooks LLP with the Advocate of the Year Award.

Mr. Krooks is President of the Board of Directors of the Arc of Westchester, the largest agency in Westchester County serving those with special needs. They provide more than 2,000 individuals with programs and services that promote and cultivate independence and productive participation in community life.

Founding partner of Littman Krooks LLP, Mr. Krooks has spent the entirety of his distinguished legal career protecting the rights of seniors and individuals with special needs. Since being elected as President of the Board of Directors in 2014, he has been responsible for the business affairs and property of the Arc of Westchester Chapter.

"Over the last eight years, I have seen first hand how passionate Mr. Krooks is about supporting the advancement of people with special needs,” said Jason Bland, co-founder of Custom Legal Marketing, an Adviatech company, which has been providing law firm marketing services to Littman Krooks LLP since 2008. “All of us at Custom Legal Marketing are proud to be affiliated with Mr. Krooks and his team, and we congratulate him for receiving this much deserved honor," said Bland.

In 2015, Custom Legal Marketing won a W3 Award for Littmankrooks.com's redesigned website. The W3 Awards honors the top professionals for creative excellence in web design, videos and marketing programs. To show their support, Custom Legal Marketing has purchased a hole sponsorship for the Golfing for Kids Tournament. Their sign will be displayed on the 18th hole.

The Golfing for Kids Tournament will include a banquet, auction and raffle event. It will take place June 7th at the Hampshire Country Club in Mamaroneck, New York. For more information about the tournament, visit http://www.arcwestchester.org/events/golfing-kids-2016.

Learn more at http://www.customlegalmarketing.com/.

Custom Legal Marketing
An Adviatech company
1111 Kearny St.
San Francisco, CA 94133
Phone: 1.415.449.1985
Toll Free: 1.800.789.6451

Custom Legal Marketing's Blog

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Toronto, Ontario (Law Firm Newswire) May 18, 2016 - Yap films and Charlie Hill have reached an exclusive deal for the story surrounding Hill’s alleged involvement in the 1971 murder of New Mexico State policeman Robert Rosenbloom and the ensuing hijacking of a commercial airliner to Cuba. The deal was brokered through Hill’s attorney Jason Flores-Williams. “Hill is a revolutionary who has admitted to the hijacking but adamantly denies the murder of officer Rosenbloom,” says Flores-Williams. Flores-Williams further states that “Mr. Hill had no chance of a fair trial in America, so was forced to flee the country”.

“Now that diplomatic relationships have been restored between the U.S. and Cuba the fate of political refugees who took Cuban asylum is up in the air,” says yap films creative director Elliott Halpern. Yap is “actively developing both dramatic and documentary projects surrounding the story” says yap’s director of development Elizabeth Trojian “we are currently in discussions with multiple U.S. broadcasters.” Scripted projects for yap films are represented by the Gersh Agency in Los Angeles.

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San Francisco, CA (Law Firm Newswire) May 3, 2016 – The latest issue of Bigger Law Firm magazine puts a spotlight on law and technology.

In the cover story, Ryan Conley analyzes the recent legal battle in which the FBI tried to compel Apple to create software that would bypass iPhone encryption. The case centers on an iPhone owned by one of the people responsible for the mass shooting in San Bernardino, California. Before the court could rule on the request, the FBI claimed that it had broken the encryption with the help of a third party, and no longer needed Apple’s help, but the scenario raised vital issues. Conley discusses the potential consequences of a government “backdoor” circumventing encryption.

The magazine’s new issue also features an evaluation by Roxanne Minott of the risks and rewards of social media for law firms. Participation in social media is recognized as a way to drive traffic to websites and bring in new clients, but Minott points out potential pitfalls that firms should be aware of.

In an article by Kerrie Spencer, another type of social media is examined. Enterprise social networks have grown in popularity, providing an electronic platform for team members to collaborate in real time, in a closed environment. Spencer points out that because these types of networks are new, issues are still being worked out, both with the technology and with how workers use it. Whether such networks will be useful to law firms depends on whether they can be harnessed to solve problems rather than creating information overload.

Also in this issue, Brendan Conley analyzes the security concerns raised by cloud computing. Conley presents an overview of the security standards established by state bar associations, the ABA, and the cloud computing industry itself. Standards continue to evolve for this developing technology, and attorneys must stay informed in order to protect client data.

This issue of Bigger Law Firm magazine also features a report by Spencer on how attorneys are affected by substance abuse, tips from Kristen Friend on creating effective law firm billboards, a column by Jason Bland on the current state of search engine optimization, and an article by Dipal Parmar on the myth of multitasking.

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

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San Francisco, CA (Law Firm Newswire) April 6, 2016 – The latest issue of Bigger Law Firm magazine has valuable information for attorneys who take seriously their firm's data security.

In Kerrie Spencer's article, “Shield your firm from a ransomware storm,” attorneys get a primer in a potentially devastating form of malware. Ransomware is malware that restricts access to a computer system, often by encrypting its contents, and demands some form of payment in order to obtain a key that will return control of the system to its owner.

Even upon payment of ransom, there is no guarantee that the provided key will work, and the malware will likely remain resident on the computer. Eradication, while possible, is exceedingly difficult. Therefore, diligent prevention of attacks is the best policy. Spencer names anti-malware products that can offer some protection, but stresses that data backups and awareness of attack vectors are the keys to security.

Because ransomware spreads through computer networks in order to maximize the threat, a backup on the network is not good enough. Spencer explains the secure options available and how often to back up data. Detailing the specific ways systems can become infected, Spencer shows discrete steps firms should take to close off avenues of attack, as well as ongoing habits users need to develop to avoid mistakes.

Finally, Spencer tells what to do in the event your firm's computers fall prey to ransomware — how to mitigate damage and get back to normal.

For this and other insights into the intersections of law, technology and marketing, get your copy of Bigger Law Firm magazine today.

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

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Law Firm Newswire Exclusive / Although giving away content for free may seem counterintuitive, it can actually help a law firm grow. When clients and prospects are looking for information about legal topics, ebooks can provide the in-depth perspective they might not find in brief FAQs, blogs or other online sources. Ebooks are a flexible, customizable piece of content marketing that provide prospects with valuable tools while showcasing a lawyer’s knowledge, enhancing the chance that users will keep them in mind when they are ready to call for legal counsel.

Clearly communicate complex issues

Before a potential client is ready to call a law firm, they will be gathering information about the legal topics that concern them. During this search, they will be asking big questions that have complex answers. Ebooks can communicate complex issues in a format that is engaging, easy to understand and shareable. They can cover any subject, be attractively designed to match a firm’s branding, and include features such as infographics and pictures that provide visual aid to the written content. Readers can share ebooks with family and friends via social media, which is an effective, organic way to reach more viewers and potential clients.

Stand out

An ebook is an excellent medium for attorneys to communicate their knowledge, demonstrate their expertise and prove their authority in their field. Providing free ebooks helps law firms stand out among competitors who offer limited information on their sites. Additionally, sharing valuable, practical information in the form of a well-written and designed ebook demonstrates that the lawyer genuinely cares about helping their clients and spreading knowledge.

Build a contact list

Gaining the contact information of potential clients is invaluable to attorneys who seek to grow their firm. When a firm offers the ebook in exchange for contact information, they can grow their email list and add those contacts to their email marketing campaign and monthly newsletter.

Build links

Additionally, ebooks can be a powerful link building tool. There are many ebook directories where a firm can submit their customized ebook. Doing so gives the ebook more reach and exposure, driving more links to the law firm’s site. Ebooks can also earn more readership when distributed through the Amazon Kindle store and Apple iBooks.

It could be free!

Free ebook generators can give lawyers a custom ebook in less than 60 seconds

We found a free ebook generator for personal injury lawyers through Custom Legal Marketing, which offers law firms the ability to create and download a customized ebook branded to their name. We gave it a try. In under 60 seconds, we received a 13-page ebook as a downloadable PDF covering the most commonly asked questions about getting compensated in a personal injury case.

To summarize, ebooks can help lawyers clearly communicate, stand out, build contact lists and build links. And for personal injury lawyers, the ebook could be free.

Cristina Fries
LFN Staff Contributor

Custom Legal Marketing has created a personal injury ebook that law firms can customize to offer to their visitors and clients.

San Francisco, CA (Law Firm Newswire) February 29, 2016 – Personal injury attorneys can customize a free personal injury ebook by simply entering their law firm’s name, phone number and website. The customized ebook will instantly be emailed to them in PDF format. Its front page includes the law firm’s name, phone number and linked website.

Titled “Getting Compensated: An Introduction to Personal Injury Claims,” the ebook can be made available to potential clients looking to learn more about personal injury claims.

The easy-to-read guide is packed with useful information and attractive graphics presented in a professional format. The ebook answers the typical questions that prospective clients may have about filing a personal injury claim. Some topics addressed include common types of personal injuries, how much claims are worth and how long a person has to file their personal injury claim.

Personal injury lawyers can benefit from Custom Legal Marketing's free guide in several ways.

• The ebook can serve as an effective marketing tool.
• Law firms can gain credibility and position themselves as authorities in their field.
• Offering a customized ebook and submitting it to ebook directories can also help a law firm build links, which are essential for search engine optimization purposes.
• Personal injury attorneys can use the ebook is to acquire the contact information of prospective clients and important leads by requiring website visitors to submit their email address in order to receive “Getting Compensated.”

Law firm websites are often the first point of contact for potential clients searching online for an attorney. A law firm that presents a detailed, informative ebook rather than just a brief FAQ is likely to make a better first impression than its competitors.

CLM says anybody can create the ebook in less than 60 seconds.

To create a free personal injury ebook in 60 seconds, visit http://www.customlegalmarketing.com/tools/free-custom-personal-injury-ebook/.

Custom Legal Marketing
An Adviatech company
1111 Kearny St.
San Francisco, CA 94133
Phone: 1.415.449.1985
Toll Free: 1.800.789.6451

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