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Law Firm Again Prosecutes Permanent Mission to the UN, after Chilean Diplomats Engage in Sexual-Based Retaliation Against Former Secretary

United Nations

Manhattan, NY (Law Firm Newswire) April 26, 2018 - While the Me Too movement forces institutions throughout America, from Hollywood to Congress, to confront the issues of workplace harassment and the abuse of women, one group of Americans continue to suffer in relative anonymity. In a Southern District of New York courtroom, Zein E. Obagi, Jr. of Obagi Law Group is fighting to give that group a voice.

While the Foreign Sovereign Immunities Act (FSIA) grants immunities to foreign sovereignties with respect to some aspects of United States law, it does not grant complete immunity. And one area where some foreign sovereignties are abusing these privileges — and in turn abusing the rights of American citizens — is in their employment practices.

At the intersection of the Me Too movement and abuses of the Foreign Sovereign Immunities Act is Fontoine v.The Permanent Mission of Chile to the United Nations, et al., S.D.N.Y. Case No. 17-CV-10086. This case will show that Ms. Fontoine, a single mother, was subject to harassment for more than two years — starting with her job interview and lasting beyond her unlawful termination, to withholding of her final payment for nearly four months. Even after her employment, it is suspected that her diplomatic superiors at the Chilean Permanent Mission wrote an anonymous letter to her new employer calling her a troublemaker.

The Permanent Mission of Chile has suggested that it and its diplomats are immune from suit, but, Obagi Law contends they are not. “The Second Circuit has held that where a foreign state has voluntarily agreed that the law of a particular country will govern a contract, the foreign state has waived its immunity to suit on that contract in the jurisdiction designated.”

Accordingly, Chile’s waiver of sovereign immunity will be one of the plaintiff’s paths to ensuring these actors’ awful conduct in the workplace is not swept under the federal rug. The contract between the Chilean Permanent Mission and Ms. Fontoine designated U.S. Law as applicable to her employment claim, thereby incorporating the protections of the New York City and New York State Human Rights Laws.

Some of the allegations against the defendants include the following:

• While interviewing for an administrative position at the Mission in New York City in May 2015, Ms. Fontoine was subjected to completely irrelevant questions about her marital status, the reason for her impending divorce, and where her estranged husband lived and worked.

• After being hired, Deputy Permanent Ambassador Carlos Olguin relayed to Ms. Fontoine in a group setting that Head of Chancery Fidel Coloma, the plaintiff’s superior, wanted a date with her – this put her awkwardly on the spot in her work setting, and others sensed and reacted to this awkwardness. When she told Mr. Olguin how awkward the comment made her feel, he became upset with her. He claimed that he was the ambassador, and had the power to change her contract at will.

• Deputy Ambassador Carlos Olguin asked to rub lotion on her hands while she was working.

• On another occasion, Deputy Ambassador Olguin asked plaintiff if she had a boyfriend, why not, and whether she was on Tinder. Following her response in the negative, the Deputy Ambassador proceeded to tell the plaintiff about a female Mission employee in Argentina, who was drooled about by all the men because of her big breasts and buttocks — a completely inappropriate workplace conversation by an diplomat to his secretary. He raved about how women threw themselves at him.

When it became clear that Ms. Fontoine was not comfortable with nor receptive to this treatment, the inappropriateness turned to threats and tactics designed to lay the groundwork for Ms. Fontoine's termination.

Among them, the Mission defendants allegedly:

• Threatened to arbitrarily and capriciously change the terms of Ms. Fontoine's employment.
• Accused her of speaking disrespectfully to male officials and ambassadors.
• Conjured up false claims of complaints about plaintiff without proof or substantiation.
• Stripped her of responsibilities.
• Threatened her with termination — and ultimately unlawfully terminated her employment.

The hostile work environment manifested into other tactics familiar to women throughout the workforce, including the imposition of rules unique and adverse to Ms. Fontoine regarding medical visits, child care and vacation time. All of this conduct was seen, condoned and even ratified by Chile’s top diplomat in Manhattan, Ambassador Cristian Barros.

After nearly two years of this harassment, Ms. Fontoine's level of anxiety and depression reached the point of physical illness. She began to seek medical help, and filed a complaint with the Ministry of Foreign Affairs.

This only ramped up the harassment to which Ms. Fontoine was subjected, including an ambassador calling her a liar. The Mission refused to issue a simple verification of employment without Ms. Fontoine first signing a modified contract of employment.

Even after Ms. Fontoine's unlawful termination in June 2017, the abuse continued. She did not get her final paycheck until nearly four months after wrongful termination, and only after Ms. Fontoine wrote a letter to the Secretary General of the United Nations asking to intervene on her behalf. She also wrote a letter to the President of Chile, Michelle Bachelet – all to no avail.

Ms. Fontoine subsequently thought she had moved on with her life, finding new gainful employment after her wrongful termination. At that time that, however, an “anonymous” letter arrived at Ms. Fontoine’s new employer, stating:

"I would like to notify you that this individual created major disruption in our organization to the point that many people suffered the consequences of her lies and slander. I join an article from the biggest newspaper in Chile that reported the problem in its pages. Be very wary."

Defendants’ conduct is textbook workplace harassment, the epitome of the abuse that has led to the rise of the Me Too movement. The fact that the harassment came at the hands of foreign officers and dignitaries while in the offices of a foreign sovereignty does not lessen the impact of the harassment, nor does it absolve the sovereignty of liability.

Instead, by entering into an employment agreement with a U.S. citizen, a foreign sovereignty agrees to adhere to, and is thus subject to, U.S. labor law. Obagi Law intends to hold each of the defendants fully liable for their extreme and outrageous conduct.

This case is Mr. Obagi’s fourth opportunity to represent an American against a foreign state. This is his second representation against a nation’s New York Permanent Mission to the United Nations in the Southern District of New York. He previously represented the driver for Sweden’s Permanent Mission to the United Nations who was severely personally injured after a workplace injury. That matter went to a non-jury trial in October 2017, and remains under submission as of this date.

Mr. Obagi has previously represented plaintiffs in successful judgment enforcement against Mexico, and in contractual business litigation against Mozambique.

Obagi Law Group, P.C.
Phone:(424) 284-2401.

Bucking the Silicon Valley Trend, Custom Legal Marketing Has a Majority Women Workforce

Custom Legal Marketing Celebrates International Women's Day

Custom Legal Marketing Celebrates International Women's Day

San Francisco, CA (Law Firm Newswire) March 8, 2018 - International Women's Day is celebrated on March 8th to recognize the many contributions women have made throughout history and to shine a light on women's rights issues.

For Custom Legal Marketing and 13 year old parent company, Adviatech, the value of women in the workplace is no secret nor is it a controversial topic for the San Francisco based company. While many tech companies struggle to answer uncomfortable questions about the gender makeup of their employees, Custom Legal Marketing boasts a 60 percent female workforce.

What policies were implemented by the company to buck the tech-industry trend of male dominated hiring practices? Co-Founder Jason Bland says the process is quite simple.

“If you want your company to be filled with high performers; if you want your clients to receive the best results; you have to believe in merit based hiring. And that starts with the screening process.” said Bland.

When reviewing applicants for a position, the company policy is to give each applicant a numeric identifier and then place work examples and history in a file without dates. Once the data is organized, the person in charge of filling the position gets to review the applicant without implicit bias on age, gender or race. Its only after the manager has a short list of favorites that they review the full resumes and start looking at the person and their history.

For certain skilled positions, the company has also utilized skill tests as part of the application. Bland says this is his favorite method of screening.

“When applicants are submitting results to a test, I can sort the applicants by highest score and immediately focus on the top 5 or 10 people. I don't know how old the person is, I don't know their gender, their history, I only know that they're the smartest in the crowd.”

Bland continued, “If a company uses a merit based screening process, you will find that gender percentages are more equal. We didn't necessarily set out on a mission to have a majority female workforce, our mission was to hire the smartest and most competent employees through a fair merit based hiring process which has resulted in a 60/40 female-dominated workforce.”

The company also noted that most management positions are currently held by female employees and that they review compensation quarterly to ensure equal performers are receiving equal pay.

The company which has a 5 Star Rating on Glassdoor for both Custom Legal Marketing and the parent company, Adviatech offers a number of perks to all of their employees including full medical benefits for part-time and full-time employees, commuter reimbursements, paid time off for volunteering and free taxi/ride-share rides during the holidays.

Custom Legal Marketing has offices in Tampa, Florida and San Francisco. They recently opened strategy centers to service clients locally in:

  • Charlotte, North Carolina
  • Nashville, Tennessee
  • Chicago, Illinois
  • Kansas City, Missouri
  • Wilmington, Delaware
  • Seattle, Washington
  • Denver, Colorado

The company will also be opening strategy centers in New York City, Los Angeles and Minneapolis this Summer.

Learn more at

Custom Legal Marketing
An Adviatech company
San Francisco, CA
1111 Kearny Street.
San Francisco, CA 94133

Tampa, FL
400 N Ashley Drive
Suite 2600
Tampa, FL 33602
Toll Free: 1.800.789.6451

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Custom Legal Marketing's Blog

Link Building Strategies for Lawyers Featured in Bigger Law Firm Magazine’s Latest Issue

Bigger Law Firm Magazine guides its readers through adapting to the latest in legal marketing and technology in the newest print issue.

San Francisco, CA (Law Firm Newswire) November 8, 2017 – Dexter Tam takes on link building in the feature article, describing the necessity of link connections through Search Engine Optimization (SEO) that leads to higher rates on Google search engine results pages. SEO includes website content, promotion and links, noting that some links are more valuable than others due to their origin and domain authority. Staying proactive with link building can lead to further success for a firm; though time-consuming, creating links will increase a firm’s ranking on the Google search engine results page.

Explore common myths about bounce rates as Kristen Friend hones in on its surrounding negativity and explains a more positive approach to website traffic analysis. While bounce rate has a significant part in understanding a site’s success, it is more beneficial to turn to the pages that have a higher exit rate instead to determine what to cut or add to the site’s content. Now, turn to Brendan Conley’s elucidation of “Key Performance Indicators” to further understand the importance of turning to a company-specific approach rather than a generalized thought; the information is out there waiting for individuals to focus on what is most crucial for their firm. Think again about the excitement of new social media followers -- is this where the true clients are generated, or just more clicks?

Glimpse into a new realm of cryptocurrency and application anonymity with Ryan Conley’s analysis of “blockchain.” With its only rival being paper currency, bitcoin has become blockchain’s most widespread application. Large corporations are beginning to see potential in blockchain technology, creating a possible future of disruptions and enhancements for many industries.

Amongst addiction and rehabilitation lies a rapid unveiling of corruption in sober living houses. Kerrie Spencer highlights the detriment caused by “Body Brokers,” recruiters that search for addicts to financially prey on. Different approaches to the issue have caused uproar and frustration as law enforcement and legal officials push forward to a solution to this pending social issue.

Justin Torres reminds Bigger Law Firm readers of how much data Google saves and suggests ways to secure online privacy. Finally, learn how to strengthen communication with strategy and style guides with Dipal Parmar in an explanation of the necessity of consistency in marketing content. While there may be many working on a single project, keeping the content cohesive is key.

Look for the new issue of BLF Magazine in mailboxes and on today.

Now Available on iOS, Android, and Kindle.

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Garfinkel Immigration Law Firm Celebrates 20th Anniversary

Garfinkel Immigration Law Firm

Charlotte, NC (Law Firm Newswire) October 26, 2017 - Garfinkel Immigration Law Firm, the largest business immigration law firm in Charlotte and one of the largest in the Southeast, marks its 20th anniversary in October. The Firm represents businesses and individuals worldwide, including Fortune 100 companies and other large, mid-sized and small companies in the U.S. and in most countries throughout the world.


Managing Partner Steven H. (“Steve”) Garfinkel founded the Firm in 1997. The Firm grew over the years in parallel with Charlotte’s (and the Carolinas’) expansion and development as an international business hub.

Garfinkel Immigration provides expert legal advice and services to clients in a variety of industries including energy, education, manufacturing, automotive, healthcare, retail, pharmaceutical, information technologies and financial services. The Firm has grown to seven attorneys, two of which are AV Preeminent Peer Review Rated and North Carolina Board Certified Immigration Specialists. Supporting the team of attorneys are more than 30 paralegals and administrative support staff. The Firm leverages multiple global networks of industry leading immigration practitioners to innovatively support its clients.

Garfinkel, the Firm’s Managing Partner, says that one of the keys to the Firm’s success has been creating relationships and partnering with clients. “We are not legal technicians; we are thought leaders and strategists who help our clients develop a comprehensive approach to meeting their business needs.” He likes to say that the Firm’s lawyers “help our clients navigate the complicated and nuanced layers of immigration law” which allows them to build a highly skilled international work force critical to their success.

To commemorate its anniversary, Garfinkel Immigration Law Firm has launched a Charitable Fund, which will return a share of Firm profits to local organizations that create new opportunities for marginalized groups and that celebrate multiculturalism. The Firm also launched an Employee Matching Program to amplify the charitable contributions of its staff. Garfinkel adds, “I heard someone say, long ago, that ‘those of us who have done well have an obligation to do good.’ That stuck with me, and the partners and I embrace the opportunity to give something back to the community.”

For more information, please visit or call 704-442-8000.

Garfinkel Immigration Law Firm

100 Fairview Rd, Suite 200 Charlotte, NC, 28210

Phone: 704-442-8000

Fax: 704-442-8080


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Bigger Law Firm Magazine Goes Inside the Client Mind

San Francisco, CA (Law Firm Newswire) September 8, 2017 – Law firms want to know how and why a client makes first contact, and Bigger Law Firm magazine has the answers.

In the feature article, Brendan Conley explains the science behind how people, including clients, make decisions. He draws a series of distinctions between the perfectly rational, but fictional, beings that economists and others imagine people to be, and reactive, often illogical, real-world human beings. Understanding how decisions are made can help a firm make sound marketing decisions.

As Dipal Parmar explains in the Virtual Impression update, a good website for a law firm cannot passively present information and hope the reader becomes a client. It must include a call to action — for example, a request to initiate contact or download an ebook. Parmar covers the language and design elements that separates an effective call to action from the rest.

Dexter Tam shines BLF’s Product Spotlight on Smokeball, a practice management system designed especially for small firms. Smokeball is highly customizable software that integrates well with core business software and helps improve a firm’s communication and productivity.

Sometimes the technology to-do list for a growing firm becomes too long. In this month’s Law + Tech, Ryan Conley presents a list of concrete action items to get any firm on solid footing. He covers three subject areas — security, productivity and marketing — and suggests specific ways to noise and implement real improvements.

Online reviews are the lifeblood of a modern business with any sort of online marketing presence. But even the best businesses sometimes receive negative reviews, whether legitimate or not. In the Messaging briefing, Roxanne Minott outlines a firm’s options in case of a bad review and how to decide the best approach.

BLF’s Policy column brings an important update on social media and the first amendment. As Justin Torres explains, Facebook’s legal challenge to three National Security Letters and their accompanying gag orders is set to be a lengthy and highly consequential battle.

Finally, Kerrie Spencer presents a list of ten of the best podcasts for lawyers. From the latest legal news to in-depth reflections and conversations, these podcasts offer opportunities for professional development that are both educational and entertaining.

Look for the new issue of BLF Magazine in mailboxes and on today.

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The Science of Decision Making - Bigger Law Firm Magazine

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Bigger Law Firm Magazine Delivers the Latest in Law, Tech and Marketing

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San Francisco, CA (Law Firm Newswire) July 7, 2017 – Bigger Law Firm Magazine provides a map of marketing and technology strategies in the latest issue, available today.

In the feature story, Brendan Conley dives into “client journey mapping,” a big-picture approach to marketing that will help firms develop a cohesive, end-to-end strategy. The client journey technique puts the client’s evolving relationship with the firm at the forefront. The firm’s marketing needs change at each successive stage of this relationship, from discovery and consideration to decision and engagement, and finally to lasting loyalty.

BLF shines its Product Spotlight on Lawcus, a cloud-hosted practice management software suite. As Dexter Tam explains, Lawcus separates itself from the competition with a visual representation of a case’s workflow called a Kanban board. Users can customize multiple workflows within the board. Lawcus also features Zapier, an application integration platform that automates tasks involving popular apps like Gmail and Dropbox.

Take a peek at the Future of Law with an analysis of algorithmic criminal risk assessments. Ryan Conley explores the state of these complex rule sets and computer programs that predict a convict’s likelihood to re-offend, from the public and open algorithms to the private ones protected by trade secrecy. A potential Supreme Court case may impact the trend in the short term, but could artificial intelligence someday make a “black box” of the criminal justice system?

This issue’s Policy analysis uncovers a troubling and lasting problem at many large firms: sexual harassment. Dipal Parmar explains that while sexual harassment complaints number in the thousands, the vast majority of incidents likely go unreported. Parmar spells out the causes, symptoms, and remedies for sexual harassment, the understanding of which is key to rooting it out.

Foster better Practice Management with Kerrie Spencer’s coverage of recent changes to the American Bar Association’s rules. With hacks and security breaches on the rise worldwide, the ABA is strengthening its rules on secure electronic client communications. Attorneys need to understand how to stay compliant for the sake of their clients and themselves.

Speaking of Security, Roxanne Minott has an informative overview of established best practices for electronic security and popular commercial tools. A combination of straightforward security habits and free software provides a substantial measure of defense, leaving attorneys with no excuse for electronic vulnerability.

In the Law + Tech update, Justin Torres covers the latest battles in the computer processor wars. Long dormant, challenger AMD is finally stirring interest and demand with their Ryzen chips. Should heavyweights Intel and Nvidia be worried? Finally, Kristen Friend provides actionable website tips in Design Obiter Dicta and identifies the single design principle that all firms must keep in mind.

Look for the new issue of BLF Magazine in mailboxes and on today.

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BLF Magazine Tests Google Home and Amazon Alexa in the Office Plus More in Latest Issue

In the latest issue, Bigger Law Firm Magazine explores tech updates for the home, office, and courtroom, plus sharp legislative analysis from legal experts.

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San Francisco, CA (Law Firm Newswire) May 3, 2017 – Bigger Law Firm Magazine readers: Get ready for more insightful analysis on tech, policy, law, and marketing.

In the feature article, Jason Bland offers a look into day-to-day use of two popular smart device systems: Google Home and Amazon’s Alexa, also known as Echo. Readers are treated to a point-by-point comparison of the two offerings, covering features from home automation to entertainment to calendar integration. But are these devices ready to help you in the office as well?

In “Pro Bono,” Brendan Conley reports that President Donald Trump’s budget proposal would completely eliminate funding for the Legal Services Corporation, which funds legal aid for low-income Americans in civil cases. Conley lays out the history of the LSC, the effects the proposed cuts would have, and some alternative funding methods that might become more popular, including crowdfunding.

This month’s Virtual Impression tells attorneys what they need to know about conversion rate optimization -- turning more website visitors into clients. Roxanne Minott overturns common misconceptions and covers established best practices, including length of sales copy, page loading speed, and singular calls to action.

Justin Torres brings the reader up to speed on a contentious legislative issue in the Security update: Congress’s repeal of new internet consumer privacy protections. The FCC in October adopted new rules requiring ISPs to disclose their sharing of customers’ online activities and to obtain a positive opt-in before doing so. After Congress’s March repeal of the regulations, Torres explains how state legislators and individuals are picking up the slack to protect internet users’ privacy.

Future of Law this month takes a look at the history and future of audiovisual technology in the courtroom. As Ryan Conley explains, the 9th Circuit Court of Appeals recently made headlines when over a million people tuned in online and on television to its live-streamed hearing on President Trump’s travel ban. Does this mark a turning point for a federal court system which is historically very reluctant to implement modern broadcasting technology?

Kerrie Spencer’s update on Policy details recent efforts on tort reform, including four separate fast-moving bills in Congress. Spencers covers the pros and cons of tort reform and investigates whether it might reduce healthcare costs, then views the issue through the lens of history to bring recent developments into context.

Dipal Parmar details five fresh actionable tips for better content creation, using slick online tools to generate blog topics, edit for readability, and more. And Dexter Tam tells attorneys and SEO experts what they need to know about the latest updates to Google’s search algorithm in SEO Obiter Dicta.

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Bigger Law Firm Magazine Now Available on Amazon Kindle

San Francisco, CA (Law Firm Newswire) March 29, 2017 - Bigger Law Firm magazine is now available for download on Amazon Kindle as a user-friendly ebook. For just $0.99, readers can download BLF issues directly to their e-reader, iPad, phone or other mobile reading device using the Kindle app, and enjoy reading BLF on the go. The magazine, formatted specifically for Amazon Kindle, offers a user-friendly experience that allows readers to interact with each issue with ease.

How Lawyers Can Use Artificial Intelligence and Machine Learning: Bigger Law Firm Magazine Volume 44 is the first BLF issue to be published as an ebook for Amazon Kindle since 2013. Since then, BLF has improved its formatting to be more comfortable for e-readers, iPads and large phones. When the BLF ebook was simply converted from the printed magazine, it was not friendly to phones. However, the new Kindle version makes reading simple and comfortable across all devices.

"When we first published the magazine for Amazon Kindle users, we converted the printed magazine, which did not offer the best user experience. We listened to our readers and their critical feedback and decided that we could do a lot better,” said Jason Bland, Founder of BLF. “With this new release, the BLF is formatted specifically for Kindle, allowing our readers to interact with it with the same ease as if they were reading an ebook.”

Lawyers and legal marketing enthusiasts will now be able to take BLF with them everywhere they go, without worrying about frustrating font size or unintuitive formatting disrupting their experience. The Kindle version of BLF uses a pared-down approach to simplify the reading experience without sacrificing content or certain visual elements such as infographics.  

BLF on Kindle continues to deliver in-depth stories about the intersection of law, technology, and marketing, with the same high-quality analysis and cutting-edge insight as always. Volume 44 of BLF features articles about how artificial intelligence and virtual reality are making their way into the legal industry, as well as other features that help users stay up-to-date on legal marketing strategies and technological tips that can help law firms improve their business.

Bigger Law Firm on Kindle can be found on or through the Amazon Kindle app, and downloads instantly onto your device for $0.99. Buy now at

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Artificial Intelligence, Virtual Reality, and the Future of Law: This Month in Bigger Law Firm Magazine

Bigger Law Firm Magazine: The Artificial Intelligence Issue

BLF Magazine: The Artificial Intelligence Issue

San Francisco, CA (Law Firm Newswire) March 20, 2017 – Bigger Law Firm magazine delivers another issue jam-packed with in-depth stories on the intersection of law, technology, and marketing.

In this month’s feature story, Roxanne Minott reports that artificial intelligence and machine learning are beginning to take hold in the legal industry. Attorneys are increasingly using advanced AI software to perform repetitive tasks, parse contracts, and review documents with greater accuracy and less labor. Tech startups and researchers are developing more cutting-edge use cases such as recruitment, public legal tools, and even prediction of actual judgments. Minott closes with a peek into the compelling future for legal artificial intelligence.

Virtual reality isn’t just for games anymore. As Ryan Conley explains in BLF’s “Law + Tech,” VR has already helped German prosecutors make their case against some of the last suspected Nazi war criminals. The imagery displayed in VR systems already exists today as 360-degree photographs and videos, as well as computer-generated graphics. But head-mounted displays allow jurors to freely look about the scene of a crime or accident and recreate past events and circumstances.

BLF’s legal marketing experts know what makes legal content compelling. In this month’s “Messaging” update, Brendan Conley borrows from some of the fundamental tenets of journalism to show how to hook readers and draw them in. Conley spells out three surefire journalistic techniques that your firm’s marketing team needs to keep in mind when writing press releases, blog posts, and other content.

Guest contributor Stacy King, Executive Director of the Federal Bar Association, brings her expertise to bear in “Obiter Dicta.” King extolls the powerful and varied benefits of community outreach and community service for growing law firms. Brand recognition and networking are clear assets, but more subtle effects include increased employee engagement and education. King shows how specific types of outreach can enhance your firm’s reputation in unexpected ways.

In “Virtual Impression,” Dipal Parmar shows the reader the magic of user generated content. UGC is valuable to a law firm, and not just because the firm’s marketing team doesn’t have to create it. User generated content, including testimonials, questions, comments, and social media, is often seen as authentic and trustworthy. Parmar gives examples of how firms can acquire and best utilize UGC.

Justin Torres brings this month’s Policy update, reading the political winds to see what the future might hold for net neutrality under the Trump administration. Kerrie Spencer reports on a fascinating case in Arkansas, where investigators want to try to use a recording by Amazon’s Echo or “Alexa” personal assistant to solve a murder. And Dexter Tam wraps things up with a detailed look at a subtle change to Google’s search results and its implications for SEO.

Watch your mailbox or visit today and get up to speed on the bleeding edge of legal tech.

Bigger Law Firm Magazine: The Artificial Intelligence Issue

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New Orleans Conference Promises Deep Dive into Online Marketing for Attorneys

Academy of Special Needs Planners

New Orleans, LA (Law Firm Newswire) January 25, 2017 - A day-long intensive workshop on March 23, 2017 will reveal the secrets of effective online marketing for lawyers.

The session, part of the Academy of Special Needs Planners’ 11th Annual Meeting in New Orleans, will be led by Victoria Fabiano of Google and Conrad Saam, founder of Mockingbird Marketing, an agency that delivers advanced online marketing exclusively for the legal industry.

Attorneys, Saam says, are getting "intimidated, overcharged, confused and downright lied to by marketing consultants and self-proclaimed search gurus" who see dollar signs but deliver "little (if any) value." The hands-on, interactive workshop will separate fact from fiction regarding what works and what does not in online marketing.

Fabiano and Saam will instruct attendees to conduct an audit of their own online marketing efforts and identify specific weaknesses and strategies for overcoming them. To identify site problems, attendees will be guided through a high-level audit of their site using a series of third-party tools. Attendees will learn the fundamentals of what drives success in search engine optimization (SEO), explore how to rank outside of their location’s “centroid,” and how to leverage online reviews on sites like Yelp, Google Plus and Avvo.

The session will also offer a deep dive into advertising using pay-per-click, and retargeting. Victoria Fabiano of Google will walk attendees through advanced targeting and delivery options available in Adwords and discuss how to handle conversion tracking of phone calls, form fills and online chat.

Finally, attendees will learn how to build a framework that generates cost-per-client data by marketing channel. This instruction will include an Excel template allowing attendees to implement such an analysis on an ongoing basis.

Attendees need to bring both a laptop and a mobile phone, and it is recommended (but not required) that they have access to their Google Analytics, Google My Business, Google Adwords and Google Search console accounts.

The session will take place from 8:30 am to 5:00 pm on Thursday, March 23, 2017, at the Hilton New Orleans/St. Charles Hotel. For details and registration, click here.