Law Firm Newswire - Law Firm Marketing Archives - Page 4 of 11

Legal Marketing Magazine, Bigger Law Firm, Dissects Google’s Rater Guidelines

Posted on February 26, 2016January 9, 2021 by Law Firm Newswire

Dissecting Google's Search Quality Rater Guidelines

San Francisco, CA (Law Firm Newswire) February 26, 2016 – Attorneys who want to build a strong web presence will want to check out the latest issue of The Bigger Law Firm magazine.

In the feature article, “Dissecting Google's Search Quality Rater Guidelines,” Ryan Conley gives an in-depth look into what Google wants in a website. In order to test the ability of its computer algorithms to push the best pages to the top of search results, Google needs humans to rate large numbers of websites. This is where the company's evaluation program comes in, and the Guidelines teach evaluators how to rate website quality.

As Conley explains, law firms first need to understand that they are held to high standards. That is because they qualify as “Your Money or Your Life” sites, Google's tongue-in-cheek name for websites that concern sensitive topics like law, finance and health. How then can law firms live up to these standards and achieve high placement in search results?

Three important characteristics are summed up in the acronym E-A-T: expertise, authoritativeness and trustworthiness. Evaluators are instructed to look for these characteristics, but are allowed to subjectively interpret what might indicate them. Conley provides examples of how to strike the right tone with readers.

Reputation is another important factor in determining page quality, and this factor is more objective. Evaluators are to seek out third-party reviews of companies whose pages they rate. While some attorneys may be reluctant to ask clients for reviews, their ability to make websites stand out is clear.

Google's Guidelines emphasize the growing importance of smartphone and tablet users, who differ from desktop users in their search engine needs and their device capabilities. Conley provides an overview of design principles and specific methods for testing website performance on mobile devices.

To sum up, Conley explains that the publication of the Guidelines provides no surprises in the world of web development. Rather, they simply reinforce the notion that there are no shortcuts to good website development, and law firms need to approach the task with as much care as an important client's case.

Download the latest Bigger Law Firm Magazine Issue: Dissecting Google's Search Quality Rater Guidelines

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

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Attorney Alex R. Hernandez Jr. Featured in Elite Attorneys San Antonio Magazine

Posted on February 16, 2016January 9, 2021 by Law Firm Newswire

San Antonio, TX (Law Firm Newswire) February 16, 2016 - Trial Lawyer Alex R. Hernandez Jr. was recently featured on the cover of Elite Attorneys San Antonio magazine. The article highlights the life of Hernandez as well as his history as a trial and business lawyer.

A St. Mary's University School of Law in San Antonio graduate, the magazine is a plus for the school, for San Antonio, and features the success of Alex R. Hernandez Jr.

Contact:

Alex Hernandez Jr.
300 Convent, Suite 1330
San Antonio, TX 78205

Ph:(210) 529-8411

Over a Decade of Law Firm Marketing: Adviatech Turns 11

Posted on January 28, 2016January 9, 2021 by Law Firm Newswire

In November of 2015, Adviatech released their fourth logo update.

San Francisco, FL (Law Firm Newswire) January 28, 2016 – The company behind Custom Legal Marketing, Law Firm Newswire and Bigger Law Firm Magazine turned 11 in January. Adviatech, whose name is derived as a blend of “Advertising Via Technology,” was formed in 2005 but did not immediately become a legal marketing company.

Co-Founder Christopher Kazor who now serves as a Director on Adviatech's board said, “SEO has drastically changed over the last decade and I'm proud of how Adviatech has been able to predict changes and stay ahead of the industry.”

In online marketing, 11 years is a long time. To put that into perspective, Adviatech pre-dates Twitter (founded 2006), Instagram (founded 2010), Pinterest (founded 2010) and even YouTube, which was founded 30 days later on February 14, 2005. The company's strengths have always been identifying technologies and services that are both beneficial to clients and determining the difference between fads and future marketing pillars.

Today, Adviatech is fully committed to the legal industry. Recently, they merged their original legal marketing brand (SEO | Law Firm) with the three-year-old Custom Legal Marketing to consolidate their services. In 2010, they established Law Firm Newswire and in 2011 they printed the first issue of Bigger Law Firm Magazine.

Co-founder Jason Bland has led the charge toward the legal marketing development of Adviatech. In 2015 he took a majority stake in the company and has been focused on growth, investing most of his time with product development and client acquisition.

“I have always looked at Adviatech as an experiment in how to achieve maximum efficiency – both in terms of results and team management. We don't have investors to please so we enjoy a lot of R&D freedom. What has helped us succeed over the years has been an ever-willingness to change and try new things. This is how we were able to develop offerings during the recession that gave us some of our best profit performance during a period when many competitors were shutting down. This is also how we have been able to create new services like Custom Legal Marketing, which became our flagship brand in just a couple of years. Since we started, we have tried some things that didn't work and have tried and succeeded on many others. It’s that willingness to try something new — even with a chance of it not working — that leads to our successes,” said Bland.

The company has maintained profitability and consistent revenue growth since 2006.

Adviatech has some ambitious plans for 2016. They will be releasing new offerings under Custom Legal Marketing built for law firms with 100 or more attorneys and will be strengthening their offerings under CLM Grow, which helps solo practitioners and smaller law firms. Law Firm Newswire is getting re-invented, Adviatech is launching a new B2B service and the company is establishing a new corporation. This will be the first time the company establishes a separate entity for a service rather than operating it as a brand of Adviatech.

Many of Adviatech's efforts in 2015 have been laying the foundation for this year's new offerings. Bland predicts that in 2016, the company will beat many of its records.

Custom Legal Marketing
When established law firms need to grow, they turn to Custom Legal Marketing's award winning website design and search engine marketing services. Learn more at http://www.customlegalmarketing.com/.

CLM Grow
Formerly SEO | Law Firm, CLM Grow helps solo-practitioners and smaller firms establish a professional online presence and deploy scalable marketing plans. Learn more at http://www.customlegalmarketing.com/grow/.

Law Firm Newswire
When law firms need serious distribution for their news releases and announcements, they turn to Law Firm Newswire. Learn more at http://www.lawfirmnewswire.com/.

Bigger Law Firm Magazine
The premier magazine for attorneys focusing on real marketing solutions written by active legal marketing professionals. Get a free subscription at https://www.biggerlawfirm.com/subscribe/digital-subscription/.

Advia Logo_Square Adviatech Corp.
1111 Kearny Street
San Francisco, CA 94133
1.800.728.5306

Law Firm Marketing Magazine Reveals Google May Be Rewarding Content Re-Publishing

Posted on January 19, 2016January 9, 2021 by Law Firm Newswire

Download Google's RankBrain and the Future of Smart Search

San Francisco, CA (Law Firm Newswire) January 19, 2016 - Bigger Law Firm Magazine reports in their latest issue that Google may be rewarding re-published content. What does that mean for attorneys?

Re-published content is not to be confused with duplicate content. Duplicate content means at least two of the exact same pieces are published online. A re-published piece uses the same topic as a previously published piece, but is written from a different angle. Google penalizes duplicate content. However, it appears that Google approves techniques including re-publishing content that contain links between several articles, updating older articles, publishing newer articles and publishing transcripts of videos.

Google is well aware of the popularity of various pieces online as it continually tests them to see if what was written was shared, read, tweeted, reposted or favored by many. High engagement content usually alerts Google that the page should place well in search results for a longer period of time, or may appeal to a wider audience. If a piece does not place well on Google search results, there may be other reasons for its failing to do so.

If an article does not trial well, the law firm or attorney can re-publish the original article using the same topic, but revamping it from a different angle, adding in further research, using a different case study or offering a completely different take on the results of a court decision than others may expect. Re-publishing may result in higher rankings if the piece is topical, presents a well-researched point of view, contains interesting material and is informative and engaging. Interestingly, by publishing/re-publishing several times about the same topic, Google may associate the attorney’s name with it and include his or her posts in the results for an increasing number of search queries.

With an attorney’s name appearing more frequently in association with a given topic, they can establish themselves as an authority on that topic. The key to greater online recognition is frequently posting on a law firm’s blog, writing news releases and newsletters. When more content is published and re-published, a law firm is given more chances to post updates on social media linking to new content. This provides the opportunity for a law firm or lawyer’s name to be recognized, increasing the potential for conversions to skyrocket, and ultimately boosting firm revenue.

Read more about re-publishing and how it increases a law firm’s online visibility in Volume 37 of the Bigger Law Firm Magazine.

Download Google's RankBrain and the Future of Smart Search

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

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Attorney and Chairman of the Board David Barnett Announces Fundraising Goal of 3 Million Met for The Victory Center

Posted on January 12, 2016January 9, 2021 by Law Firm Newswire

The Victory Center Fund Goal

Miami Beach, FL (Law Firm Newswire) January 12, 2016 - David C. Barnett, Esq., founder and managing partner of Barnett, Lerner, Karsen & Frankel, P.A. and chairman of the board for The Victory Center, announced that the not-for-profit organization met its preliminary $3 million dollar fundraising goal within a record time of six months.

Barnett and The Victory Center will continue to seek contributions for additional monies so that it may acquire furniture, desks, computers, and other essential items. The center provides the necessary resources to children and families challenged by autism and other neuro-developmental conditions, and the recently-acquired funds allows The Victory Center to be housed in a new, state-of-the-art building to further the opportunities for its cause.

“We are delighted that we were able to raise the funds so quickly,” said Barnett. “Our goal at the firm is to always make a difference in our community.”
Established in 2000 by Barry and Judi Nelson, The Victory Center provides educational services such as language and behavioral programs to individuals with autism and related disorders. Comprehensive treatment that is customized to each individual is delivered in order for children to develop to their fullest potential academically, socially, and emotionally. This includes academic services, transitional programs, as well as community outreach services.

The organizers have entered into an agreement to be a part of the new Arts and Cultural building within the Michael-Ann Russell Jewish Community Center (MAR-JCC) in North Miami Beach, Florida. The MAR-JCC has supported The Victory Center for the past fifteen years by providing the non-profit with a location within its campus and access to its facilities, including the community pool, the fitness center, and the theater.

The fundraising effort began this past summer with Barnett and his team of volunteer board members leading the campaign. Along with obtaining financial support, Barnett was an integral part of negotiating the terms of the expansion for the center; the outcome of which is a ninety-nine-year lease, with ground breaking in early 2016, and an open date for fall, 2017.

“We are deeply grateful for the generous gifts from our community that has helped cultivate The Victory Center’s mission,” stated Barnett. “Working with Barry and Judi has allowed our firm to partner with likeminded people who want to give back. This new facility will help them touch so many lives.”

You can find The Victory Center by their website at www.thevictoryschool.org or their Facebook page www.facebook.com/TheVictoryCenterforAutism.

About Barnett, Lerner, Karsen & Frankel, P.A.

Barnett, Lerner, Karsen & Frankel, P.A. was founded in 1995 by David C. Barnett, Esq., and Barry R. Lerner, Esq., and is one of the largest firms nationally representing civilian contract workers assisting U.S. military operations abroad.

In 1995, Mr. Barnett and Mr. Lerner transitioned the firm to only represent employees due to their professional belief that injured workers were not receiving appropriate representation regarding claims against insurance companies and employers. Since then, the focus of the firm has been on the rights of injured workers who possessed expatriate compensation claims, both in the U.S. and internationally. The firm has subsequently litigated hundreds of cases throughout the United States and has filed briefs and appeals in numerous State and Federal jurisdictions. For more information regarding Barnett, Lerner, Karsen & Frankel, P.A., please visit their website at www.injuredoverseas.com or their Facebook page at www.facebook.com/InjuredOverseas.

Contact:
David C. Barnett, Esq.
2860 Marina Mile Blvd. Suite 105
Fort Lauderdale, FL 33312

U.S. Toll Free: (888) 732-7425
Local: (954) 920-7400
Fax: (954) 920-9492
Email: mail@barnettandlerner.com

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Bigger Law Firm Magazine Uncovers Google’s RankBrain, the Benefits of Re-Publishing, and How to Teach Sales to Attorneys

Posted on December 31, 2015January 9, 2021 by Law Firm Newswire

Download Google's RankBrain and the Future of Smart Search

San Francisco, CA (Law Firm Newswire) December 30, 2015 - The new issue of Bigger Law Firm magazine features an article about Google's “RankBrain,” a part of the company's search algorithm that is a form of machine learning, or artificial intelligence. Ryan Conley explains how it works and its implications for the future of web design, content creation, and smart search.

Machine learning means empowering computers to alter their own programming, Conley says, and RankBrain is doing just that. Although human engineers manually approve all changes before activating them, the process promises to deliver faster and perhaps better tweaks to Google's search algorithms than human effort alone.

Roxanne Minott explains the SEO benefits of re-publishing. This practice includes techniques such as publishing multiple articles on a given topic, updating existing content, and redirecting from older content to new articles. Minott details why Google rewards re-publishing and gives attorneys specific recommendations on how to implement this SEO strategy on their own sites.

Like it or not, attorneys must implement basic sales strategies into their law practice in order to compete, says Brendan Conley. Even larger firms with dedicated marketing departments should teach their attorneys to understand principles of sales. Conley illustrates how to overcome potential resistance among attorneys to the prospect of learning sales techniques. He also details the pros and cons of various approaches to teaching, including law firm consultants, marketing trainers, in-house marketing directors, and using a firm's own rainmakers.

Kerrie Spencer reports on how data generated by wearable devices, such as Fitbit activity trackers, are finding their way into the courtroom. Following trends of older technologies that saw rapid adoption, wearable devices are increasingly being utilized by technology-savvy attorneys to help make their case. Spencer cites examples including criminal and personal injury cases to show how activity data can work for or against attorneys and their clients.

Thomas Johnson provides five useful tips on how to develop a successful and creative logo for a law firm. Attorneys will learn how to avoid technological pitfalls, principles of design, and how to capture your firm's culture. For instance, Johnson explains why to avoid design templates, and why a vector-based logo will serve better than a pixel-based logo.

Wrapping up the latest issue of BLF, Kristen Friend offers a how-to on writing great design briefs. A design brief explains, from the client's perspective, what is expected of a design team for a project, such as the design and launch of a new website. Friend outlines a number of questions that the brief should answer, including a firm's practice areas, its goals for the design project, and its audience.

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To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

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Are Bing Ads a Viable Addition to Your Law Firm Marketing Strategy? Bigger Law Firm Magazine Reports

Posted on December 16, 2015January 9, 2021 by Law Firm Newswire

BLF Magazines Explores Bing Ads for Lawyers in Latest Issue

San Francisco, CA (Law Firm Newswire) December 16, 2015 - The most recent edition of Bigger Law Firm magazine discusses the ways in which Bing Ads can enhance the marketing strategy for one’s law firm. In this issue, Kristen Friend describes how pay-per-click (PPC) advertising, such as Google, Bing and Yahoo, can serve as an effective method of search marketing.

Although Google AdWords has dominated the market for a long time, Bing and Yahoo are gaining in popularity. Bing Ads permit users to import AdWords campaigns, and continues to facilitate the process. Friend writes that in May, Bing started adding support for Upgraded URLs, and during the summer, Bing finished integration of Upgraded URLs in Bing Ads. Therefore, advertisers can currently use existing AdWords tracking templates and URLs to generate Bing paid campaigns.

One can import a maximum of 1.5 million keywords and ads from AdWords into Bing Ads, and import an entire account or a separate campaign. And Bing provides many features that are not offered by AdWords. Bing Ads Intelligence is an extension of Excel that helps with research of keywords, and provides keyword suggestions. In addition, it permits one to track the performance of keywords and view bid suggestions on the basis of current keyword data.

Friend says that using Ads Intelligence, Bing Ads perform well in the area of competitor research. The Auction Insights tab allows one to view the performance of one’s ads compared to that of firms placing bids on the same keywords. The capacity to view the areas in which one is thriving and not performing as well in certain auctions can provide one with a vision as to how to improve future campaigns.

Friend further explains that Bing Ads provide control at a group level that AdWords only permits at the campaign level. For instance, in AdWords, one can establish a location and schedule for a campaign. Bing, however, allows one to modify the schedule for one or more groups within a campaign, thereby removing the need to generate a new campaign. Moreover, Bing’s ad scheduling is more advanced in that while AdWords bases display timing on the time zone of the purchaser of the ad, Bing permits scheduling based on the time zone of the viewer of the ad.

Friend’s article can help attorneys learn more about the many valuable features offered by Bing to assist them in their marketing efforts.

Download the latest issue of Bigger Law Firm Magazine "The Switch: How do Mac and Linux Stack up for Attorneys"

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

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Legal Marketing Magazine, Bigger Law Firm, Shares Creative Content Ideas

Posted on December 11, 2015January 9, 2021 by Law Firm Newswire

Download the latest issue of Bigger Law Firm Magazine

San Francisco, CA (Law Firm Newswire) December 11, 2015 - An article in the latest issue of Bigger Law Firm, the law firm marketing magazine for attorneys, addresses the need for law firms to produce creative online content.

In “Creative Content Ideas that Deliver,” Brendan Conley tackles an issue that faces every law firm's marketing team: to draw prospective clients to the firm's website, and maintain a good position in search engine results pages, the firm must produce online content that is useful and engaging. Online marketing for law firms is fiercely competitive, so simply producing bland, unoriginal content will not be effective.

Conley's article provides solutions. The first step, he writes, is to develop a good content strategy. The firm's marketing team may be in the habit of producing certain types of content, because it once seemed like a good idea. However, producing content just for the sake of having it is not good enough. According to Conley, law firms need to reassess their old online marketing plans and develop an effective content strategy. That means studying the target audience, developing content that is useful and relevant to that audience, and determining the measurable business goal the content is intended to support.

The article addresses the difference between the major types of online content, including subpages on the firm's website dedicated to specific subjects, blog posts, social media content, press releases, answers to Frequently Asked Questions, multimedia content and other types. Each type of content has its own requirements, and Conley shares tips on how to make each content type effective. Social media content and blog posts can take a much different tone than FAQs and subpages.

With every other law firm's marketing team also producing online content, how can one stand out? It is no secret that the best content will rise to the top, but how can a firm accomplish this? Conley shares several insider tips, such as the skyscraper technique, that can help a firm distinguish itself online.

Read the latest issue of Bigger Law Firm magazine to learn how to master creative content.

Download the latest issue of Bigger Law Firm Magazine "The Switch: How do Mac and Linux Stack up for Attorneys"

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

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Law Firm Marketing Companies SEO | Law Firm and Custom Legal Marketing Merge to Create CLM Grow

Posted on December 8, 2015January 9, 2021 by Law Firm Newswire

Jason Bland of Custom Legal Marketing talks about the CLM Lounge features that will be included in CLM Grow Reports.

San Francisco, CA (Law Firm Newswire) December 8, 2015 – Adviatech, the parent company of law firm marketing brands SEO | Law Firm and Custom Legal Marketing (CLM), has merged their two core brands together to create CLM Grow.

When Adviatech launched SEO | Law Firm in 2007, it quickly became the flagship brand of the online marketing company. In 2013, the company created Custom Legal Marketing as a spinoff of SEO | Law Firm's Large Firm Marketing service. As the attorney website design and law firm marketing processes have evolved, the lines have blurred between the two services.

SEO | Law Firm caters to solo practitioners and law firms with one to three attorneys. Custom Legal Marketing generally works with established firms with five or more attorneys in highly competitive markets. The two brands have a few differences. SEO | Law Firm websites are predominately based on exclusive frameworks developed by the company's award-winning design team called CLM Grow Sites and their search engine marketing strategies are generally more affordable as their clientele works in less competitive markets. Custom Legal Marketing websites are completely built from the ground up, are powered by the CLM Essentials management system and come with custom photographers and focus groups. Marketing plans are very aggressive to help their clients excel in competitive markets, and their clients get access to an extensive reporting system called the CLM Lounge.

SEO | Law Firm is now CLM Grow

“While it originally made sense to have these two separate brands, we now feel that we can better accommodate law firms of all sizes by consolidating the services under Custom Legal Marketing. We already have a lot of cross selling between the two brands, and many SEO | Law Firm accounts grow into Custom Legal Marketing plans. Merging SEO | Law Firm and Custom Legal Marketing is going to offer big benefits to existing and future clients,” said Jason Bland. Bland is one of the co-founders of Adviatech and created the Custom Legal Marketing concept.

Attorneys and law firms that may not need the full custom websites and highly aggressive marketing strategies used by Custom Legal Marketing's customer base can now look to CLM Grow. CLM Grow and the framework-based CLM Grow Sites provide affordable solutions that fit the needs and budget of most solo-practitioners and small practices. Many SEO | Law Firm clients that are now serviced under CLM Grow will be getting access to CLM Grow Reports, a limited version of the CLM Lounge reporting center which provides basic search engine ranking and social statistics.

“By combining SEO | Law Firm and Custom Legal Marketing, we are now able to offer more flexibility to younger and established firms. We can now pair affordable framework-based websites with high-end aggressive marketing strategies, or large custom websites with less aggressive scalable marketing plans. We can now truly serve every law firm,” said Bland.

Custom Legal Marketing
An Adviatech company
1111 Kearny St.
San Francisco, CA 94133
Phone: 1.415.449.1985
Toll Free: 1.800.789.6451

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Law Firm Marketing Magazine, BLF, Talks About Switching to Mac and Getting Client Reviews

Posted on November 9, 2015January 9, 2021 by Law Firm Newswire

San Francisco, CA (Law Firm Newswire) November 9, 2015 - The latest issue of Bigger Law Firm magazine features an article about attorneys making the switch from Windows to Mac and Linux. Ryan Conley explains that Mac and Linux offer alternative operating systems that are viable for attorneys. He shares the many solutions that allow Windows software to run on Mac OS or Linux, and gives examples of cloud software that can be operated on any web browser.

Conley further describes the distinct advantages that Mac and Linux have over Windows. Each provides ease of use, security and privacy. Moreover, another advantage of Linux is that one can install and run the system from a USB flash drive, thereby eliminating the need to purchase another computer.

In her article, Dipal Parmar discusses the ways in which lawyers can use video advertising to promote their practice and differentiate themselves from their competitors. Parmar further explains the importance of ensuring that one creates quality video ads, which should be engaging and appealing so as to capture viewers’ attention.

Brendan Conley highlights the importance of developing an effective strategy for online marketing, including press releases, blog posts, webpages, FAQs, social media content and videos. He also states that in creating a content strategy, one must determine the target audience and provide relevant content including common areas of interest or concern to one’s potential clients. One can then assess the effectiveness of the strategy by using such tools as Google Analytics.

Roxanne Minott illustrates the importance of developing a client feedback program for an attorney to find out whether their clients are pleased with their work, and whether any changes should be implemented to improve upon the services provided. She further describes the various types of client feedback programs and the ways in which they can be used as marketing tools.

Kristen Friend offers insight into the use of pay-per-click Bing ads as part of a firm’s marketing efforts, and discusses the advantages it has over Google Adwords, including its lower cost. Some features offered by Bing include Ads Intelligence, which helps with research and suggestions of keywords, and group-level control, which allows one to make changes to a schedule for groups within a campaign.

Kerrie Spencer describes a new product called Capture.it that helps lawyers recover billable hours by tracking their activities and making time entries. Spencer highlights the benefits of using Capture.it, including its one-click capture, web portal access and compliance with the ABA Model Rules that stipulate a duty to ensure that the client is informed, as well as to maintain accurate records of client activity.

Download the latest issue of Bigger Law Firm Magazine "The Switch: How do Mac and Linux Stack up for Attorneys"

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

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