Author: Law Firm Newswire

San Francisco, CA (Law Firm Newswire) March 20, 2017 – Bigger Law Firm magazine delivers another issue jam-packed with in-depth stories on the intersection of law, technology, and marketing.

In this month’s feature story, Roxanne Minott reports that artificial intelligence and machine learning are beginning to take hold in the legal industry. Attorneys are increasingly using advanced AI software to perform repetitive tasks, parse contracts, and review documents with greater accuracy and less labor. Tech startups and researchers are developing more cutting-edge use cases such as recruitment, public legal tools, and even prediction of actual judgments. Minott closes with a peek into the compelling future for legal artificial intelligence.

Virtual reality isn’t just for games anymore. As Ryan Conley explains in BLF’s “Law + Tech,” VR has already helped German prosecutors make their case against some of the last suspected Nazi war criminals. The imagery displayed in VR systems already exists today as 360-degree photographs and videos, as well as computer-generated graphics. But head-mounted displays allow jurors to freely look about the scene of a crime or accident and recreate past events and circumstances.

BLF’s legal marketing experts know what makes legal content compelling. In this month’s “Messaging” update, Brendan Conley borrows from some of the fundamental tenets of journalism to show how to hook readers and draw them in. Conley spells out three surefire journalistic techniques that your firm’s marketing team needs to keep in mind when writing press releases, blog posts, and other content.

Guest contributor Stacy King, Executive Director of the Federal Bar Association, brings her expertise to bear in “Obiter Dicta.” King extolls the powerful and varied benefits of community outreach and community service for growing law firms. Brand recognition and networking are clear assets, but more subtle effects include increased employee engagement and education. King shows how specific types of outreach can enhance your firm’s reputation in unexpected ways.

In “Virtual Impression,” Dipal Parmar shows the reader the magic of user generated content. UGC is valuable to a law firm, and not just because the firm’s marketing team doesn’t have to create it. User generated content, including testimonials, questions, comments, and social media, is often seen as authentic and trustworthy. Parmar gives examples of how firms can acquire and best utilize UGC.

Justin Torres brings this month’s Policy update, reading the political winds to see what the future might hold for net neutrality under the Trump administration. Kerrie Spencer reports on a fascinating case in Arkansas, where investigators want to try to use a recording by Amazon’s Echo or “Alexa” personal assistant to solve a murder. And Dexter Tam wraps things up with a detailed look at a subtle change to Google’s search results and its implications for SEO.

Watch your mailbox or visit www.biggerlawfirm.com today and get up to speed on the bleeding edge of legal tech.

Follow BLF Magazine
Twitter

Facebook

Google+

More From BLF Magazine and News

• Google Limits Search Results Per Domain for More Diversity – How Does This Affect Law Firms?
• Big Results for Big Law Firms
• The Role of Cybersecurity in the Legal Field
• SEO Hierarchy of Needs: A Guide for Beginner Law Firms
• Should Law Firms Use Chatbots Rather Than Mobile Forms?
• Outside the Box: Non-Standard Lawyer Website Inspiration
• Does Your Firm Need a Legal Credit Card Processor?
• How Facebook’s New Political Ad Guidelines Are Affecting Lawyer Advertising
• Why Law Firms Need to Use VPNs
• Why Newsletters Fail and How Your Law Firm’s Newsletter Can Succeed

San Francisco, CA (Law Firm Newswire) March 15, 2017 - The magazine that started in 2011 as a legal marketing publication has reached a new milestone. Starting today, Bigger Law Firm Magazine will cover current events from a legal perspective.

Over the last six years, Bigger Law Firm (BLF) Magazine has introduced lawyers to online marketing tactics, practice management software, internet security and e-discovery. Starting March 15th, BLF is reaching a wider audience with active reporting on current events.

As the new presidency aims to reshape the role of government and an emboldened single party Congress rushes to introduce new legislation while the balance of power is in their favor, and the power of the courts are questioned when ruling against executive action, BLF believes that legal commentary is important now more than ever before. The publication will be seeking expert commentary from lawyers throughout the United States and internationally as they seek clarifications on the potential outcomes of proposed legislation, regulation changes and executive orders.

While BLF began in 2011 as a monthly print publication, over the last 6 years the magazine has evolved into much more. Now, online subscribers are given access to exclusive content, print subscribers receive a slightly larger magazine bi-monthly, and online readers can access stories free of charge.

With the addition of news and current events, BLF hopes to attract a new audience that seeks facts from a legal perspective. They intend to keep the print publication focused primarily on legal marketing while releasing several weekly news features which can be read without a subscription online. Some news features that provide in depth policy analysis will also be published in the print edition.

While most stories will come from the magazine's staff contributors, BLF is actively seeking attorneys to publish op-eds and provide stories based on their expertise. Attorneys interested in being guest contributors should apply here.

The magazine is also looking for legal experts to help their contributors. Experts can apply here.

For readers who are not subscribers, they can get a free online subscription here and are encouraged to follow BLF on Facebook and Twitter.

To learn more, visit https://www.biggerlawfirm.com/.

Twitter

Facebook

Google+

The post Bigger Law Firm Magazine to Begin News Coverage first appeared on Law Firm Newswire.

New Orleans, LA (Law Firm Newswire) January 25, 2017 - A day-long intensive workshop on March 23, 2017 will reveal the secrets of effective online marketing for lawyers.

The session, part of the Academy of Special Needs Planners’ 11th Annual Meeting in New Orleans, will be led by Victoria Fabiano of Google and Conrad Saam, founder of Mockingbird Marketing, an agency that delivers advanced online marketing exclusively for the legal industry.

Attorneys, Saam says, are getting "intimidated, overcharged, confused and downright lied to by marketing consultants and self-proclaimed search gurus" who see dollar signs but deliver "little (if any) value." The hands-on, interactive workshop will separate fact from fiction regarding what works and what does not in online marketing.

Fabiano and Saam will instruct attendees to conduct an audit of their own online marketing efforts and identify specific weaknesses and strategies for overcoming them. To identify site problems, attendees will be guided through a high-level audit of their site using a series of third-party tools. Attendees will learn the fundamentals of what drives success in search engine optimization (SEO), explore how to rank outside of their location’s “centroid,” and how to leverage online reviews on sites like Yelp, Google Plus and Avvo.

The session will also offer a deep dive into advertising using pay-per-click, and retargeting. Victoria Fabiano of Google will walk attendees through advanced targeting and delivery options available in Adwords and discuss how to handle conversion tracking of phone calls, form fills and online chat.

Finally, attendees will learn how to build a framework that generates cost-per-client data by marketing channel. This instruction will include an Excel template allowing attendees to implement such an analysis on an ongoing basis.

Attendees need to bring both a laptop and a mobile phone, and it is recommended (but not required) that they have access to their Google Analytics, Google My Business, Google Adwords and Google Search console accounts.

The session will take place from 8:30 am to 5:00 pm on Thursday, March 23, 2017, at the Hilton New Orleans/St. Charles Hotel. For details and registration, click here.

San Francisco, CA (Law Firm Newswire) January 19, 2017 – Bigger Law Firm magazine is back with another issue packed with technology and online marketing analysis through the lens of the legal industry.

In the feature article, Ryan Conley presents a retrospective of the top cybersecurity stories of 2016 and finds the hidden details that put the headlines in perspective. From election hacks to computers held for ransom to botnets that may be running on your own home router, these crises seem to happen with alarming regularity. Conley gets to the technological heart of the matter and breaks down what every internet user needs to know.

The year just past was full of change and uncertainty, not just in geopolitical matters but also in the SEO world, with Google implementing major changes to its ranking algorithms. Jason Bland turns to law firms and marketers around the world to ask, “What went right?” Ten trendsetters and experts bring both their personal stories and their industry insight to the reader, showing how they learned to thrive in a changing world.

Ever wonder what is the “AMP” logo next to some Google results on your phone? As Brendan Conley explains, Accelerated Mobile Pages is an initiative by the search giant to bring webpages to your phone faster. AMP is in its early stages, but knowing how the project works keeps you ahead of the curve. Conley shows how it works and explains whether you need to think about implementing it on your own site.

Virtually all attorneys use email, but many may feel uneasy about the broader ethical and professional implications of email versus other media. Dipal Parmar sheds light on the potential pitfalls inherent in its use, from lack of privacy and bad actors to simple human error.

Kerrie Spencer has the scoop on two new software offerings aimed right at technically savvy law firms: FactBox, an information organizer, and FileVine, a cloud-based practice management system. Lastly, Dexter Tam wraps it up with an analysis of two key Google ranking factors: authority and relevance.

Explore the cutting edge of technology, the legal industry and marketing in the latest issue of Bigger Law Firm Magazine. Visit https://www.biggerlawfirm.com

Twitter

Facebook

Google+

• Google Limits Search Results Per Domain for More Diversity – How Does This Affect Law Firms?
• Big Results for Big Law Firms
• The Role of Cybersecurity in the Legal Field
• SEO Hierarchy of Needs: A Guide for Beginner Law Firms
• Should Law Firms Use Chatbots Rather Than Mobile Forms?
• Outside the Box: Non-Standard Lawyer Website Inspiration
• Does Your Firm Need a Legal Credit Card Processor?
• How Facebook’s New Political Ad Guidelines Are Affecting Lawyer Advertising
• Why Law Firms Need to Use VPNs
• Why Newsletters Fail and How Your Law Firm’s Newsletter Can Succeed

San Francisco, CA (Law Firm Newswire) November 7, 2016 - Adviatech, the company behind Custom Legal Marketing, Bigger Law Firm Magazine and Law Firm Newswire, announced Monday that it would be offering employees two hours of paid time off on Election Day. Employees who voted early can claim their two hours as a bonus.

While Adviatech does not make political contributions, the 11-year-old company has always encouraged its employees to be politically active. As part of every employee's standard benefits package, Adviatech offers paid time off for team members who volunteer for candidates, state amendments, or propositions, and for those who work in a non-partisan capacity as polling place volunteers. The paid time off does not count against vacation or personal days.

Restrictions are limited. Any registered candidate or campaign appearing on a ballot in the United States qualifies for the Paid Political Activism program. Some employees participate in remote phone banking to support get-out-the-vote efforts in swing states, while others canvas for local candidates and causes.

Jason Bland, who serves on Adviatech's board of directors and leads its Custom Legal Marketing brand said, “All of our clients are attorneys. When you're working in the legal sector, you can't turn a blind eye to politics. The decisions made by our leaders and their court appointees can impact not only the law firms we work with but the rights of their clients.”

With all eyes focused on the presidential election, the company reminded employees that the president is one of many candidates and issues on the ballot. In a company memo published Monday morning, team members were encouraged to look down ticket for volunteering opportunities. The memo stated, “down ballot candidates for school boards, judges and special districts have a lot of influence over your community, developers, the environment and education.”

Founded in 2005, Adviatech has employees in Tampa, Florida and San Francisco, California.

Adviatech Corp.
1111 Kearny Street
San Francisco, CA 94133
1.800.728.5306
www.adviatech.com

San Francisco, CA (Law Firm Newswire) November 2, 2016 – The latest issue of the Bigger Law Firm magazine offers expert insight and advice for law firms who wish to secure their information, improve their website, streamline communication and brand assets, and boost their online marketing to gain more clients.

Dipal Parmar’s feature article reveals how law firms can create a YouTube remarketing campaign that targets the people most likely to become future clients. With video being one of the most popular platforms for user engagement and online sharing, video advertising paired with remarketing can generate real engagement and reach valuable leads with a higher chance of becoming clients.

This issue addresses another topic essential to law firms: security. Law firms must consider the best practices for preventing, detecting, acting upon and recovering from security breaches. In Roxanne Minott’s article, she lays out the components of an Incident Response Plan, which each law firm can tailor to their unique needs.

Justin Torres’ article covers the strategies and tools that law firms can use to protect themselves from cyberattacks and information theft. The article goes over how to anticipate threats to your firm’s security, reveals where your technology is most vulnerable and offers solutions such as implementing a personal device policy that fits your firm’s history and future needs.

In efforts to help law firms advance their online impact, this issue features the five most important characteristics of a law firm website. Kristen Friend goes over each tip in depth, including how to best display your firm’s contact information, write effective and approachable attorney bios, attain reviews and testimonials and provide thoughtful information that is useful to prospective clients navigating your site.  

In another featured article, law firms will discover the uses and benefits of collaborative communication platforms. These platforms, such as Slack and Glip, may offer a better alternative to email. They handle files and offer more control over the organization of communication with particular groups or individuals, including staff and clients.

BLF also offers SEO insights, such as how to use structured data in your website’s content to improve your Google rankings. Dexter Tam writes in-depth about how to effectively organize a website’s code and content using schema markups. Furthermore, Brendan Conley discusses strategies law firms can take to solicit reviews, how to respond to negative reviews and how to best take advantage of the review system to boost their online reputation.

Lastly, Kerrie Spencer goes over how law firms can use digital asset management software to categorize, locate and store brand assets like logos, photos, videos, fonts and music using cloud storage, effectively streamlining any future marketing tasks they wish to set forth.

Each BLF issue features the best insight and advice for law firms seeking to learn about technology, SEO and marketing. BLF is available online and in print.

Bigger Law Firm magazine is available online and in print.

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

Twitter

Facebook

Google+

• Google Limits Search Results Per Domain for More Diversity – How Does This Affect Law Firms?
• Big Results for Big Law Firms
• The Role of Cybersecurity in the Legal Field
• SEO Hierarchy of Needs: A Guide for Beginner Law Firms
• Should Law Firms Use Chatbots Rather Than Mobile Forms?
• Outside the Box: Non-Standard Lawyer Website Inspiration
• Does Your Firm Need a Legal Credit Card Processor?
• How Facebook’s New Political Ad Guidelines Are Affecting Lawyer Advertising
• Why Law Firms Need to Use VPNs
• Why Newsletters Fail and How Your Law Firm’s Newsletter Can Succeed

San Francisco, CA (Law Firm Newswire) September 8, 2016 – The Content Issue by Bigger Law Firm magazine is full of ways to bring better legal content to more people.

In the feature article, Kristen Friend examines the problem of how to get your website content to stand out among an ever-increasing number of sources and competitors. Her solution entails understanding your audience’s needs and the unique value you can create. Friend explains, with specifics, how to engage your audience, give them the information they need, and promote your content to reach the right people.

Brendan Conley considers the question of where to publish a law firm’s content. The firm’s own site is an obvious first choice, but the increasing variety of social networks and third-party blogs may have attorneys questioning how far they should spread their content. Conley examines the value these opportunities present, and the reader may be surprised by his conclusions.

For those who want to dig into search engine optimization strategies, Dexter Tam has a lesson in link-building – or, rather, link-severing. While most links to one’s website are desirable, others are not. Tam explains how Google’s “Disavow Tool” allows site operators to exclude certain links from the search engine’s ranking process.

Kerrie Spencer reviews two useful software tools. The first captures and archives websites in their entirety for evidentiary purposes. The second is a full-featured PDF creator and reader that represents a more affordable alternative to Adobe Acrobat.

Speaking of software, attorneys increasingly find themselves using sleek online tools for communicating with clients. Roxanne Minot explores the privacy, security, and ethical implications of sleek products readers have likely heard of, as well as more cutting-edge tools they perhaps have not.

Dipal Parmar shows how attorneys can repurpose content in order to present it to a new audience in a different way, saving time and increasing the value of their investment. Wrapping things up, Ryan Conley gives a rundown of several legal tech startups from the famous incubator Y Combinator.

Each issue of Bigger Law Firm magazine shines a light on the intersection of law, technology, and marketing. BLF is available in print and on the web.

Bigger Law Firm magazine is available online and in print.

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

Twitter

Facebook

Google+

• Google Limits Search Results Per Domain for More Diversity – How Does This Affect Law Firms?
• Big Results for Big Law Firms
• The Role of Cybersecurity in the Legal Field
• SEO Hierarchy of Needs: A Guide for Beginner Law Firms
• Should Law Firms Use Chatbots Rather Than Mobile Forms?
• Outside the Box: Non-Standard Lawyer Website Inspiration
• Does Your Firm Need a Legal Credit Card Processor?
• How Facebook’s New Political Ad Guidelines Are Affecting Lawyer Advertising
• Why Law Firms Need to Use VPNs
• Why Newsletters Fail and How Your Law Firm’s Newsletter Can Succeed

San Francisco, CA (Law Firm Newswire) July 12, 2016 – Bigger Law Firm magazine is back with another issue packed with smart writing about the intersection of law, marketing, and technology.

In the feature article, Cristina Fries interviews Nathan Chapman, CEO of The Marketing Center, who says that TV ads remain the gold standard in their ability to tap into new audiences. The most important element of a successful TV ad, says Chapman, is to convey a “reason to believe.” That is, it needs to tell viewers why your law firm really is a better choice than the competition.

Attorneys who want to write compelling content for their websites won't want to miss Roxanne Minott's article. As Minott explains, web copy must be tailored to the online audience, who tend to quickly scan material and must be drawn in by strong, concise facts at the outset.

Next up is an examination of how self-driving cars might affect the bottom lines of auto accident law firms. Ryan Conley says that fully autonomous cars are not only coming soon, but will be far safer than human drivers. With that in mind, Conley explores how the auto injury market might shrink, yet carry on in a wholly new direction.

Dipal Parmar has a thought-provoking piece that goes to the core of your firm's marketing strategy. While it may be tempting to focus on facts, you must instead frame those facts in terms of what your potential clients truly seek: benefits.

Brendan Conley delves into the highlights and lowlights of inviting comments and questions from the public on your firm's website. The potential for unique and compelling content cannot be ignored, but neither can the requirement for diligent moderation and responsiveness.

For the tech-enthusiast attorney, Kerrie Spencer takes a look at a sophisticated computer automation tool. With the investment of a little setup time, Zapier can automate a variety of repetitive tasks involving your data and communications.

Wrapping things up, Kristen Friend presents five compelling reasons your firm can't afford to ignore social media.

Bigger Law Firm magazine is available online and in print.

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

Twitter

Facebook

Google+

• Google Limits Search Results Per Domain for More Diversity – How Does This Affect Law Firms?
• Big Results for Big Law Firms
• The Role of Cybersecurity in the Legal Field
• SEO Hierarchy of Needs: A Guide for Beginner Law Firms
• Should Law Firms Use Chatbots Rather Than Mobile Forms?
• Outside the Box: Non-Standard Lawyer Website Inspiration
• Does Your Firm Need a Legal Credit Card Processor?
• How Facebook’s New Political Ad Guidelines Are Affecting Lawyer Advertising
• Why Law Firms Need to Use VPNs
• Why Newsletters Fail and How Your Law Firm’s Newsletter Can Succeed

Westchester, NY (Law Firm Newswire) June 2, 2016 – The Arc of Westchester's 2016 Golfing for Kids tournament will be held on June 7th. The golfing outing aims to raise funds for the Arc of Westchester’s Children’s School for Early Development, which provides educational and social support services for children five years old or younger with autism and other special needs, and their families. This year, they are honoring Bernard A. Krooks of Littman Krooks LLP with the Advocate of the Year Award.

Mr. Krooks is President of the Board of Directors of the Arc of Westchester, the largest agency in Westchester County serving those with special needs. They provide more than 2,000 individuals with programs and services that promote and cultivate independence and productive participation in community life.

Founding partner of Littman Krooks LLP, Mr. Krooks has spent the entirety of his distinguished legal career protecting the rights of seniors and individuals with special needs. Since being elected as President of the Board of Directors in 2014, he has been responsible for the business affairs and property of the Arc of Westchester Chapter.

"Over the last eight years, I have seen first hand how passionate Mr. Krooks is about supporting the advancement of people with special needs,” said Jason Bland, co-founder of Custom Legal Marketing, an Adviatech company, which has been providing law firm marketing services to Littman Krooks LLP since 2008. “All of us at Custom Legal Marketing are proud to be affiliated with Mr. Krooks and his team, and we congratulate him for receiving this much deserved honor," said Bland.

In 2015, Custom Legal Marketing won a W3 Award for Littmankrooks.com's redesigned website. The W3 Awards honors the top professionals for creative excellence in web design, videos and marketing programs. To show their support, Custom Legal Marketing has purchased a hole sponsorship for the Golfing for Kids Tournament. Their sign will be displayed on the 18th hole.

The Golfing for Kids Tournament will include a banquet, auction and raffle event. It will take place June 7th at the Hampshire Country Club in Mamaroneck, New York. For more information about the tournament, visit http://www.arcwestchester.org/events/golfing-kids-2016.

Learn more at http://www.customlegalmarketing.com/.

Custom Legal Marketing
An Adviatech company
1111 Kearny St.
San Francisco, CA 94133
Phone: 1.415.449.1985
Toll Free: 1.800.789.6451

Custom Legal Marketing's Blog

• No Comment: Why Law Firms Should Disable Commenting
• How to Catch Typos on Your Law Firm’s Website
• Get the Most Out of Your Law Firm’s Videos
• How to repurpose webinars for maximum marketing impact
• Google Chrome’s AdBlocker and Your Law Firm’s Marketing Efforts
• How Law Firms Should Adapt to Mobile-First Indexing
• The 2018 Content Marketing Plan for Law Firms

Toronto, Ontario (Law Firm Newswire) May 18, 2016 - Yap films and Charlie Hill have reached an exclusive deal for the story surrounding Hill’s alleged involvement in the 1971 murder of New Mexico State policeman Robert Rosenbloom and the ensuing hijacking of a commercial airliner to Cuba. The deal was brokered through Hill’s attorney Jason Flores-Williams. “Hill is a revolutionary who has admitted to the hijacking but adamantly denies the murder of officer Rosenbloom,” says Flores-Williams. Flores-Williams further states that “Mr. Hill had no chance of a fair trial in America, so was forced to flee the country”.

“Now that diplomatic relationships have been restored between the U.S. and Cuba the fate of political refugees who took Cuban asylum is up in the air,” says yap films creative director Elliott Halpern. Yap is “actively developing both dramatic and documentary projects surrounding the story” says yap’s director of development Elizabeth Trojian “we are currently in discussions with multiple U.S. broadcasters.” Scripted projects for yap films are represented by the Gersh Agency in Los Angeles.

Media Contact
LAW OFFICE OF JASON FLORES-WILLIAMS
Jason Flores-Williams, Esq.
Phone: 505-469-5050