Month: November 2016

San Francisco, CA (Law Firm Newswire) November 7, 2016 - Adviatech, the company behind Custom Legal Marketing, Bigger Law Firm Magazine and Law Firm Newswire, announced Monday that it would be offering employees two hours of paid time off on Election Day. Employees who voted early can claim their two hours as a bonus.

While Adviatech does not make political contributions, the 11-year-old company has always encouraged its employees to be politically active. As part of every employee's standard benefits package, Adviatech offers paid time off for team members who volunteer for candidates, state amendments, or propositions, and for those who work in a non-partisan capacity as polling place volunteers. The paid time off does not count against vacation or personal days.

Restrictions are limited. Any registered candidate or campaign appearing on a ballot in the United States qualifies for the Paid Political Activism program. Some employees participate in remote phone banking to support get-out-the-vote efforts in swing states, while others canvas for local candidates and causes.

Jason Bland, who serves on Adviatech's board of directors and leads its Custom Legal Marketing brand said, “All of our clients are attorneys. When you're working in the legal sector, you can't turn a blind eye to politics. The decisions made by our leaders and their court appointees can impact not only the law firms we work with but the rights of their clients.”

With all eyes focused on the presidential election, the company reminded employees that the president is one of many candidates and issues on the ballot. In a company memo published Monday morning, team members were encouraged to look down ticket for volunteering opportunities. The memo stated, “down ballot candidates for school boards, judges and special districts have a lot of influence over your community, developers, the environment and education.”

Founded in 2005, Adviatech has employees in Tampa, Florida and San Francisco, California.

Adviatech Corp.
1111 Kearny Street
San Francisco, CA 94133
1.800.728.5306
www.adviatech.com

San Francisco, CA (Law Firm Newswire) November 2, 2016 – The latest issue of the Bigger Law Firm magazine offers expert insight and advice for law firms who wish to secure their information, improve their website, streamline communication and brand assets, and boost their online marketing to gain more clients.

Dipal Parmar’s feature article reveals how law firms can create a YouTube remarketing campaign that targets the people most likely to become future clients. With video being one of the most popular platforms for user engagement and online sharing, video advertising paired with remarketing can generate real engagement and reach valuable leads with a higher chance of becoming clients.

This issue addresses another topic essential to law firms: security. Law firms must consider the best practices for preventing, detecting, acting upon and recovering from security breaches. In Roxanne Minott’s article, she lays out the components of an Incident Response Plan, which each law firm can tailor to their unique needs.

Justin Torres’ article covers the strategies and tools that law firms can use to protect themselves from cyberattacks and information theft. The article goes over how to anticipate threats to your firm’s security, reveals where your technology is most vulnerable and offers solutions such as implementing a personal device policy that fits your firm’s history and future needs.

In efforts to help law firms advance their online impact, this issue features the five most important characteristics of a law firm website. Kristen Friend goes over each tip in depth, including how to best display your firm’s contact information, write effective and approachable attorney bios, attain reviews and testimonials and provide thoughtful information that is useful to prospective clients navigating your site.  

In another featured article, law firms will discover the uses and benefits of collaborative communication platforms. These platforms, such as Slack and Glip, may offer a better alternative to email. They handle files and offer more control over the organization of communication with particular groups or individuals, including staff and clients.

BLF also offers SEO insights, such as how to use structured data in your website’s content to improve your Google rankings. Dexter Tam writes in-depth about how to effectively organize a website’s code and content using schema markups. Furthermore, Brendan Conley discusses strategies law firms can take to solicit reviews, how to respond to negative reviews and how to best take advantage of the review system to boost their online reputation.

Lastly, Kerrie Spencer goes over how law firms can use digital asset management software to categorize, locate and store brand assets like logos, photos, videos, fonts and music using cloud storage, effectively streamlining any future marketing tasks they wish to set forth.

Each BLF issue features the best insight and advice for law firms seeking to learn about technology, SEO and marketing. BLF is available online and in print.

Bigger Law Firm magazine is available online and in print.

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

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• Google Limits Search Results Per Domain for More Diversity – How Does This Affect Law Firms?
• Big Results for Big Law Firms
• The Role of Cybersecurity in the Legal Field
• SEO Hierarchy of Needs: A Guide for Beginner Law Firms
• Should Law Firms Use Chatbots Rather Than Mobile Forms?
• Outside the Box: Non-Standard Lawyer Website Inspiration
• Does Your Firm Need a Legal Credit Card Processor?
• How Facebook’s New Political Ad Guidelines Are Affecting Lawyer Advertising
• Why Law Firms Need to Use VPNs
• Why Newsletters Fail and How Your Law Firm’s Newsletter Can Succeed