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The Bigger Law Firm magazine

Tampa, FL (Law Firm Newswire) December 13, 2013 - Marketing experts give legal professionals a double-dose of New Year’s strategies in December’s Second Anniversary Issue. This month, the pages of Bigger Law Firm Magazine are packed with the plans your firm needs to stand out amidst new Google algorithms, to manage online reviews and legal blogging, to analyze the legal ramifications of the end of DOMA Section 3, to achieve effective, affordable trial demonstratives and to find fresh solutions for your clients’ data security and storage.

To thank current readers and to welcome new ones, this issue is completely free for anyone who wishes to download it at http://www.biggerlawfirm.com/samples/. Those wishing to acquire a print copy can do so at the special discounted rate of $4.95 until January 31, 2014.

This December, a superb 2014 marketing plan is coming to a firm near you. In this month’s feature, founder Jason Bland prepares readers for “A Bigger 2014.” His comprehensive guide to the newest ideas and biggest changes in legal marketing helps firms think forward to achieve their New Year’s (marketing) Resolutions. With calculated, thoughtful design risks, a new approach to search engine optimization, content amplification and savvy directory entries for lists large and small, your firm can land more impressions and attract more clients. This year, you may even be able to reach potential clients before they even know they’re looking for you.

If a password is easy to remember, it’s probably weak. But if you do create truly strong, random passwords for all the secure files you need, how can your firm track them securely? Ryan Conley’s “Primer On Data Security” lends insight into the software solutions and encryption methods that keep your clients’ information safe online, on servers and in the office.

In this month’s guest feature, Bethany Auck gives readers “Five Tips for Successful, Budget-Friendly Trial Demonstratives”. With her expertise as Founder and Creative Director of the informational design firm SlideRabbit (www.sliderabbit.com), Auck relates courtroom design strategies that any firm can achieve. Dismiss your fears of appearing “too slick” and embrace the power of visual, flexible trial demonstratives to capture and keep your jury’s focus.

A Bigger 2014 - December 2013

By BLF Magazine in Bigger Law Firm

32 pages, published 12/9/2013

A Bigger 2014 - Spare the clichés about the changing online marketing arena and the new ways people look for a lawyer; the shift from phone books to web browsers has been happening for decades.Get Your Kicks in Issue 26As I listened to our team members exchange ideas two years ago, I realized that we had an agglomeration of legal marketing expertise. I wanted to publish it and share real, useful information without excessive…

Marital status affects more than a thousand separate federal statutes. In this month’s “Future of Law” commentary, Brendan Conley breaks down the recent developments in same-sex marriage law after the end of DOMA Section 3. From taxes to divorce repercussions, Conley analyzes the new landscape for LGBT couples and for their legal needs.

Kristen Friend teaches readers “How to: Avoid Helicopter Branding” to determine when patience and distance are the only new strategies your marketing needs. Give your choices time to produce meaningful statistics and focus on your own work (not your toughest competitor’s), and you’ll reap far greater rewards.

Justin Torres predicts that “Wearable Tech is Coming”. He reveals the pros and cons of popular gadgets that can improve your life and career from your wrist (and even eyes).

According to guest contributor Diane Dean-Epps, there’s no excuse for a “blah-blah” blog. In “Get Your (Blogger) Gears Going”, Dean-Epps shows readers how to conquer blogging fears and maximize the potential of this valuable marketing and outreach tool.

Yelp isn’t just for espresso anymore. Cara M. Tucker advises readers to let your past work speak for itself on both law-specific sites (like Avvo.com) with mainstream giants (like Yelp). “Law Reviews of a Different Kind” tackles the strategies and ethics you need to encourage online feedback from your happiest clients.

Barbara Atkinson encourages legal professionals to “Get On the Big Ride” with Google Carousel. This image-heavy, locally tailored bar is replacing listings in some search results, so learn about the reviews, photos and unique content your firm needs in order to ride.

Does your firm suffer from “Document Overload?” With the right DMS, you can protect your work against catastrophe, boost office collaboration and even provide yourself with relevant documents automatically. Kerrie Spenser balances the details, perks and drawbacks of the two document management systems that offer lawyers the most flexibility today.

Finally, Christopher Kazor (www.nusurance.com) prepares readers for the unexpected costs associated with a professional liability suit in “Choosing and Mastering Professional Liability Insurance.” Kazor shops for Legal Professional coverage with readers — choosing a carrier licensed instate and an appropriate defense limit, while still tailoring coverage to suit a firm’s area of expertise.

Download "A Bigger 2014", the Free December issue of the Bigger Law Firm magazine

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

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November 2013 Bigger Law Firm magazine issue.

Tampa, FL (Law Firm Newswire) November 13, 2013 - The November issue of Bigger Law Firm offers expert advice to attorneys seeking to streamline their presence online. This month’s release addresses the best ways to rethink your website content, to unite your business listings and contact information, and to choose the software and products that will make your day the simplest it can be.

Search algorithms are changing; Google wants authors to write in order to help humans, not to impress search engines. In November’s feature, “Saying More With Less,” Kristen Friend encourages readers to rethink their approach to website content. To rise to the top of the results, abandon the old strategies of keyword-bloated, repetitive text and replace them with sleek, uncluttered design and rich, diverse content. If you offer your users a webpage that speaks to their needs and sets clear steps to follow, clients will be more likely to find and spend time on your site.

In “Product Spotlight,” Bigger Law Firm reviews the recent integration the of attorney practice-management program MyCase with the accounting power of Intuit’s QuickBooks software. Kerrie Spenser highlights the expanded capabilities the convenient new package provides and assesses its potential limitations and hassles.

Google’s Business Listings are an excellent resource, but overlap between its services and confusing organization can leave your firm’s listing out-of-date or incomplete. Step by step, Ryan Conley shows readers how to build a comprehensive profile in “Virtual Impression: Understanding Google’s Business Listing Services.”

More and more people are finding law firms through their webpages, but as time passes, fewer and fewer of them are using the standard contact forms many sites provide. Instead, they use the device already in front of them—a smartphone or other mobile device—to reach you by phone. Brendan Conley suggests “Looking Beyond Website Form Submissions” to foster mobile-friendly connections with your potential clients.

You can find a page of Frequently Asked Questions (and their answers) on nearly any site, and Barbara Atkinson explains how your firm can expand the value of this standard feature even further. With help from “How to: Use FAQ as a Search Marketing Tool,” your firm can create an FAQ page that is friendly, engaging, and informative to both readers and search engines.

Is it time to dump Siri? In “The Predictive Power of Google Now,” Justin Torres examines the exciting potential of Google’s new product to make your day simpler, easier, and more efficient. Google Now’s customizable, predictive format can offer you answers before you even think to ask questions—and the possibilities are almost limitless.

Barbara Atkinson offers her social-media wisdom on the best way to “Get a Handle on Social Media Damage Control.” Social media can be intimidating to a firm, not least because these tools offer a visible, public forum for feedback—both positive and negative. Atkinson guides readers to a professional response and a graceful resolution when criticism appears on your Facebook wall or your Twitter feed.

Online business directories have made a comeback, observes Jason Bland. Easily searchable and well-trafficked, they offer high-quality links with an impressive conversion rate—but their fees and service costs are on the rise. “SEO Obiter Dicta” teaches how to keep your advertising updated and budget-conscious amidst these changes.

Subscribe for just $1.00 to get this month’s new issue!

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

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Category: Law Firm Newswire – Law Firm Marketing

Free Magazine Download, the Bigger Law Firm magazine Celebrates Its Second Anniversary With a Free Double-Sized December Issue

A Bigger 2014 - December 2013

The Bigger Law Firm Magazine Examines Search Optimization, Business Listings, Online Directories, and New Products in Its November Issue