Law Firm Newswire - Law Firm Marketing Archives - Page 10 of 11

The Bigger Law Firm Magazine Talks About the Growing Power of Google Plus, Analyzes Content Marketing Practices, Supportive Business Tech, and Exciting Legal Forums

Posted on April 24, 2014January 9, 2021 by Law Firm Newswire

The Bigger Law Firm magazine

Tampa, FL (Law Firm Newswire) April 24, 2014 - In 2014's March/April Issue, BLF helps legal professionals tone and strengthen their marketing approach with new services, tools and tactics.

In this issue's feature, “The Strength of Google Plus,” James Ambroff-Tahan draws focus to the surprising power of the once-struggling social network. Integration with the world's most popular search engine links your profile to other powerful web forces, including YouTube, while its Circles allow you to target your key demographics precisely. Your Google Plus content, keywords and hashtags can attract more potential clients in their own right — and they can also boost the rankings users find through traditional Google searches.

A new forum has emerged for crowd-sourced discussion of complex legal topics. Mootus revolves around fact and citation, and it may become an invaluable resource to attorneys across the nation. In “Mootus: A New Forum for Legal Argument Online,” Brendan Conley explains why.

“The New Paradigm of Classic Content Marketing” digs into marketing tactics, both old and new, that use information and assistance to attract clients. Diane Dean Epps guides law firm representatives through the “Five Ws” of this valuable technique (Who, What, Why, When, Where and How, if you recall your elementary school grammar lessons).

Deadline-related mistakes are the number one cause of legal malpractice claims. In “Taking the Law Into Your Own Handheld,” Kerrie Spenser examines the perks and practicalities of Deadlines on Demand, a new calendar and deadline management program that can help your firm stay on track.

Brendan Conley encourages readers to start “Looking Beyond Powerpoint,” exploring powerful, accessible (and, in some cases, free) presentation options that keep your jury engaged and your firm at the top of its form.

Parents and teachers already know that they can encourage a child's diligence and enthusiasm for a task by turning it into a game. You can find examples of “gamification” in military, pilot and medical training, too. Now, the tactic has made its way to the corporate world. In “Gamification: Using Games to Educate and Motivate,” Ryan Conley explains how and why it may benefit your firm.

Justin Torres breaks down “What's Next in Tech,” reporting from the showcases at this year's Consumer Electronics Show (CES) in Las Vegas. From Ultra High Definition screens to improvements in wireless connectivity, these developments can help you polish and streamline the most important parts of your work.

When a website goes against Google's policies, the search engine reacts. Marketing teams often fear a Manual Action from the company, which can actively damage search engine rankings until violations are reconciled. But in this issue's Obiter Dicta, BLF founder Jason Bland explains how an unfortunate circumstance can turn into an opportunity to scrub away outdated tactics that were only useful or permissible in years past.

March / April 2014 Issue of The Bigger Law Firm magazine

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

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New Report Shows Web Visitors May Return Multiple Times Before Contacting a Law Firm

Posted on March 28, 2014January 9, 2021 by Law Firm Newswire

The Legal Marketing Lab is available on iTunes.

San Francisco, CA (Law Firm Newswire) March 28, 2014 - Custom Legal Marketing's new Legal Marketing Lab digs in to their vast library of stats to see how many visits it takes to convert a lead.

To find out how many times a visitor visited a law firm’s website before contacting them, the Adviatech company that works with midsized to large law firms, Custom Legal Marketing, examined 70,000 leads from various practice areas in multiple cities across the U. S.

The leads examined were only those that filled out online contact forms and were considered to be unique visitors. A visitor could make additional visits, but they were not counted (for this report) until they had left the website for at least half an hour before returning.

The results showed that a little over 82 percent of online visitors used a form to make contact with a law firm the first time they landed on their website. Just about 10 percent decided to wait until their second visit before making any inquiries. This and other statistical information is available in more complete detail, by subscribing to the Custom Legal Marketing Lab podcast on iTunes.

The study also shows that 3 percent of website contact leads decided to contact a law firm after their third visit, while 1.3 percent felt that four to five visits were best before making any decisions. About 1 percent opted to continue researching and return six to eight times before filling out a contact form and 1.7 percent visited between nine and 100 times before filling out a form.

Analytics like this are vital to a law firm’s marketing strategy to assist them in understanding how their firm gets leads, where they come from, how often they visit and how long it takes to fill out an online contact form. With the main focus being contact-to-client conversion, and anticipating long-term sustainable results, it is important to know how a website is performing and analyze what other contact methods may increase leads, such as click-to-call capabilities for mobile users.

Read the full report at the Legal Marketing Lab at http://www.customlegalmarketing.com/lab/how-many-visits-does-it-take-to-convert-a-visitor/.

Custom Legal Marketing
An Adviatech company
1111 Kearny St.
San Francisco, CA 94133
Phone: 1.415.449.1985
Toll Free: 1.800.789.6451

Custom Legal Marketing's Blog

ANNUAL LEGAL MANAGEMENT CONFERENCE BRINGS TOGETHER LEADERS IN THE BUSINESS OF LAW

Posted on March 26, 2014January 9, 2021 by Law Firm Newswire

EVENT IN MAY WILL ATTRACT 1,200 ATTENDEES, 200 EXHIBITORS AND OFFER STELLAR EDUCATION, SPEAKERS AND ENTERTAINMENT

Lincolnshire, IL (Law Firm Newswire) March 26, 2014 - The Association of Legal Administrators (ALA) will present its “2014 Annual Conference & Exposition, An Education & Networking Mosaic” May 19-22 at the Metro Toronto Convention Centre.

The event promises to deliver top-shelf educational and networking opportunities to approximately 1,200 legal management professionals from more than a dozen countries.

“ALA is the undisputed leader for the business of law, focused on the delivery of cutting-edge management and leadership products and services to the global legal community,” says Mark Bridgeman, CLM, Chairman of ALA’s 2014 Annual Conference Committee. “This year’s conference is built around that vision, and attendees should be prepared to walk away with the information, skills and connections they need to prepare their organizations for the future of the legal industry.

What’s in store for Conference attendees? Among the highlights:

90+ education sessions, the most ever at an ALA Annual Conference, with most qualifying for CLE and CPE credit and 48 that qualify for HRCI recertification credit, among other credits available.
The Managing Partner Track, with sessions designed to meet the unique education needs of law firm managing partners.
The Legal Office of the Future: Innovation Lab, an interactive experience presented by ALA in partnership with Gensler.
200 exhibits in the Legal Marketplace featuring cutting-edge products and services for law firms and legal departments
An inspirational keynote address by Captain Mark Kelly with his wife, former U.S. Rep. Gabrielle “Gabby” Giffords
The Grand Finale Event featuring an exclusive, live concert by rock band REO Speedwagon

“This year’s Conference clearly positions ALA as the undisputed leader in the business of law,” says ALA Executive Director Oliver Yandle, “and showcases the knowledge, technologies and trends legal professionals must embrace to drive success.”

For more information and to register for the Conference, which is open to ALA member and non-member legal professionals, visit www.alanet.org/conf.

Media passes: Credentialed media may contact ALA Director of Marketing Gwen Biasi at 847.267.1377 or gbiasi@alanet.org.

Association of Legal Administrators
75 Tri-State International, Suite 222
Lincolnshire, IL 60069-4435

Have You Hired a Lawyer? Get Paid for Feedback by Joining a Custom Legal Marketing Focus Group

Posted on March 18, 2014January 9, 2021 by Law Firm Newswire

Participants are paid to review branding material and provide feedback on proposed designs.

CLM_PR_HEADER

Custom Legal Marketing, An Adviatech Company

San Francisco, CA (Law Firm Newswire) March 18, 2014 - When law firms rebrand, create new marketing literature or design a new website, they want to know what their target market thinks. Anyone who has hired a lawyer in the United States after 2004 can now receive compensation for participation in a Custom Legal Marketing focus group.

To qualify, a focus group participant must have retained a lawyer within the last 10 years. Both the focus group member and the retained attorney must have been (and be) located in the United States. Proof of the attorney-client relationship must be presented.

Participants are paid to review branding material and provide feedback on proposed designs. Compensation varies between projects but averages $35/hr.

Focus group members are generally paired with law firms in similar practice areas to those of the attorney(s) they have retained. Personal information is only shared with Custom Legal Marketing's parent company, Adviatech Corp. Only comments are shared with clients.

With marketing literature, it isn't what the partners or the design agency thinks that matters most. Future clients come first. Custom Legal Marketing helps midsized and large law firms market their practices by providing detail-oriented marketing plans.

Custom Legal Marketing
An Adviatech company
222 Columbus Ave. #412
San Francisco, CA 94133
Phone: 1.415.449.1985
Toll Free: 1.800.789.6451

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CLM BLog

Custom Legal Marketing to Give Away Stemless Wine Glass Sets

Posted on March 13, 2014January 9, 2021 by Law Firm Newswire

The law firm marketing company will be giving a stemless wine glass set to a subscriber every week for the next six weeks.

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Custom Legal Marketing, An Adviatech Company

San Francisco, CA (Law Firm Newswire) March 13, 2014 - The newest addition to Adviatech's portfolio of marketing companies, Custom Legal Marketing, has coined the phrase “First Class Legal Marketing.” Now, the San Francisco-based company is offering lawyers a drink before takeoff.

Starting March 19th, Custom Legal Marketing will give away a pair of stemless wine glasses to a CLM Weekly subscriber. CLM Weekly is the company’s free email newsletter, offering law firms marketing tips and advice each week (subscribe now).

The stemless glasses are dishwasher safe, hold nine ounces and proudly display the Custom Legal Marketing logo.

Qualifying subscribers must be located in one of the 50 United States or District of Columbia. Additionally, winners must work as attorneys or for a law firm.

Why wine glasses?

“It's a celebration of good things to come,” said Jason Bland, founder of the new endeavor. “Whenever you partner with someone to accomplish something big, you generally solidify the moment with a nice drink and a toast. With these glasses, we are giving you the tools you will need for that moment.”

Of course, lawyers will also be looking for something to put in the glass. That's reserved for new clients. Custom Legal Marketing's welcome kit includes access information to the client reporting center (called the CLM Lounge) and some hand-selected consumables. While account managers are learning about a law firm, they are also listening for hints as to what should be included in that welcome kit.

A client who casually mentions a hard-to-find scotch or a preferred wine region may discover a bottle and some premium glassware in their new client package. Teetotalling clients certainly aren't left out. Welcome kits can also include food and fine dining gift certificates.

The first stemless wine glass set will be given away on March 19th. The glasses will ship within two weeks of the drawing, and all shipping expenses are paid by Custom Legal Marketing.

Custom Legal Marketing
An Adviatech company
222 Columbus Ave. #412
San Francisco, CA 94133
Phone: 1.415.449.1985
Toll Free: 1.800.789.6451

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CLM BLog

Custom Legal Marketing Offers New Experience for Midsize and Large Law Firms

Posted on March 4, 2014January 9, 2021 by Law Firm Newswire

They call it the first class cabin of law firm marketing: the new Custom Legal Marketing brand from Adviatech promises a new experience from a not-so-new company.

CLM_PR_HEADER

Custom Legal Marketing, An Adviatech Company

San Francisco, CA (Law Firm Newswire) March 4, 2014 - Last year, Google's Panda and Penguin updates forced many law firms to stop focusing solely on links and rankings for search engine marketing. Under Google's changes, law firms have begun to see search engine strategies from a public relations and content perspective.

It is no longer enough to be page-one-rank-one for generic keywords. People are searching conversationally with Google Now and Siri, and success is now based on strong positions for a variety of detailed (long tail) keyphrases. At the same time, content amplification and social advertising opportunities are becoming more and more crucial.

Two years ago, the now nine-year-old online marketing pioneer Adviatech Corp., began development on a larger, bolder version of its successful SEO | Law Firm – Legal Marketing brand. Now, that service — Custom Legal Marketing — is ready to take action.

SEO | Law Firm serves a client base equally divided between small and large firms. But as Adviatech gained more large and midsize law clients, the company realized that, to succeed, many such firms required extra attention and personally tailored strategies that their smaller counterparts did not. Fortunately, Adviatech excels in serving its more detailed-oriented clientele. As such, the company developed the Custom Legal Marketing platform specifically for their needs and their wants.

Adviatech co-founder, Jason Bland, who originated the concept in 2011, believes that the biggest difference between Custom Legal Marketing and other online law firm marketing companies is that Adviatech builds its business model around traditional, client-first ideals.

“We are launching CLM in a few select cities — in the San Francisco Bay Area, in some major cities in the Midwest and in Florida, where we already have a strong presence — because the center of the plan is personal attention. We want to put our entire team in your office and get everybody talking to your partners and marketing personnel, so that you know your CLM team and we know you,” said Bland.

These new marketing plans, which start at $5,000/month, also include at least one valuable feature not offered by competitors: focus groups.

Interested in joining a focus group? Register now and get paid for your feedback.

The company has a database of verified individuals who have hired lawyers across a variety of practice areas. When rebranding or designing a new website, CLM deploys its focus groups to guide the process. CLM tracks how a focus group responds to proposed designs and responds to its feedback. A family law attorney's brand, for example, would be based on complete input from people who have already worked with an attorney regarding a divorce, custody or other family law matter.

Focus group participants are compensated. They must reside in the United States and have hired an American attorney at some point during the last 10 years. Court documents or billing statements must be provided to verify that they had an attorney-client relationship in the area of practice they are critiquing.

“You are not advertising to other lawyers. You are not advertising to designers and branding experts. You are reaching out to real people that need your services. While your CLM designers are going to base their proposed designs on statistical data gathered from other law firms within Adviatech's portfolio, what ultimately matters is not what you think or what we think. It's what your target market thinks. You reach out to them and make a strong connection, and you will have a successful marketing plan,” said Bland.

Lawyers in San Francisco, Oakland, San Jose and surrounding areas can set up a meeting with a Custom Legal Marketing account manager. Similarly, law firms in supported cities in Florida may contact the company to set up an appointment.

Get Ready. Get Smart. Download free e-books from CLM.

An initial CLM consultation comes with some unusual rules and assurances. A CLM account manager will not give a sales presentation or attempt to get a firm signed up right away; the initial meeting is strictly about learning. Since each plan is custom-made to achieve the goals of the particular law firm and the market(s) it represents, the initial meeting is intended to help an account manager build the best plan to propose during the second meeting. Also, as the CLM website states, “Your money is no good here.” If a lawyer meets an account manager for coffee or lunch, he or she cannot pay. CLM's policy prohibits account managers from letting prospective or existing clients pay for lunch meetings or coffee meetups.

To make an appointment, visit http://www.customlegalmarketing.com/contact/ or call 1.800.789.6451.

Custom Legal Marketing
An Adviatech company
1111 Kearny St.
San Francisco, CA 94133
Phone: 1.415.449.1985
Toll Free: 1.800.789.6451

Custom Legal Marketing's Blog

Protexure Lawyers launches new website for professional liability insurance

Posted on February 25, 2014January 9, 2021 by Law Firm Newswire

User-friendly website provides interactive resources for small to mid-sized law firms

Lisle, IL (Law Firm Newswire) February 25, 2014 - Protexure Lawyers, a competitive professional liability insurance program from AmerInst Professional Services, Ltd., today announced the launch of its newly redesigned website: www.protexurelawyers.com. The website will enable tech-savvy lawyers to get a complimentary insurance quote, manage their account, and renew their coverage with a short form application – online and at their convenience. Plus, they can access online tools, information and resources that will help them grow their business and navigate their insurance options.

Protexure Lawyers

“We redesigned our website to create an experience that would resonate with our customers. Features include improved functionality, blogs, enhanced educational content and a policyholder risk management hotline,” said Kyle Nieman, President and Chief Executive Officer of AmerInst Professional Services, Ltd. “The initial response shows that consumers are adopting technology as a venue to purchase professional liability insurance. By shopping online, they are embracing a streamlined quote and renewal process that is fast, easy, secure and paperless.”

For more information, visit www.protexurelawyers.com or call 877-569-4111.

About Us
AmerInst Professional Services draws upon the commitment and expertise of its parent, AmerInst Insurance Company, a leader in professional liability insurance for over two decades. The professional liability insurance program is written through United States Fire Insurance Company, a member of the Crum & Forster Enterprise.
Crum & Forster Enterprise, which is part of Fairfax Financial Holdings Limited, is comprised of leading and well-established property and casualty business units. The insurance companies within the Enterprise, rated A (Excellent) by A.M. Best Company, are: United States Fire Insurance Company, The North River Insurance Company, Crum and Forster Insurance Company, Crum & Forster Indemnity Company, Crum & Forster Specialty Insurance Company, Seneca Insurance Company, Inc., Seneca Specialty Insurance Company, First Mercury Insurance Company, and American Underwriters Insurance Company. For more information visit: www.cfins.com.

Note: AmerInst Professional Services, Ltd. does business as AmerInst Professional Insurance Services, Inc. in California, Florida, Indiana, New Jersey and Tennessee, and as AmerInst Professional Liability Services Ltd. Inc. in Alabama.

Media Contact
Barbara A. Bauer, APR
Bauer Marketing & Communications
Tel: 845-294-3550
Email: bauermarketing@gmail.com

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Tackling E-Discovery is the First Free issue of Bigger Law Firm magazine in 2014

Posted on February 20, 2014January 9, 2021 by Law Firm Newswire

The Bigger Law Firm magazine

Tampa, FL (Law Firm Newswire) February 20, 2014 – The January/February issue of Bigger Law Firm, a magazine for attorneys, guides its readers to new tech solutions for challenges as old as the law itself. From new features on familiar platforms — including Facebook’s updated Insights analytics, expanded use for Bing Local and the best new NAS solutions — to entirely new innovations in e-discovery and presentation, BLF helps your firm to simplify, update and grow.

Today, diverse local listings are more important for law firms than ever — especially now that Apple’s Siri has paired up with Microsoft’s Bing for the iPhone. Adviatech co-founder Jason Bland breaks down the development of local search as part of the partnerships and market battles between Google, Apple and Microsoft in his “Obiter Dicta”.

In “Digging Deeper Into the New Facebook Insights,” Brendan Conley guides readers through Facebook’s updated approach to page analytics. Tab by tab, Conley reviews the information on offer and the best ways to maximize its benefits for your firm, from line graphs to exclusive demographic information.

In this issue’s feature, “Tackling E-Discovery,” Ryan Conley prepares readers for legal discovery in the digital age. Computer technology has made the storage of overwhelmingly massive amounts of data possible for almost anyone. Once, discovery was at least somewhat limited by a person or business’s ability to store paper files and books; the digital age can seem like a nightmare come true. Fortunately, computers are also providing new solutions for this challenge, allowing your team to pass more and more tasks to predictive coding and data extraction software.

Conley analyzes the causes behind the phenomenon and the new tactics for data management that will make e-discovery possible for you and your firm.

In this issue’s “Product Spotlight”, Kerrie Spencer weighs the options for your firm’s data security, backup and storage. With an NAS system like the Synology DiskStation 212+, your company can slash storage costs and create a unified hub of information.

Kerrie Spencer goes on to cover the uses, benefits and shortcomings of SlideShark, a slick new presentation app for business. As “Taking the Law Into Your Own Handheld” details, SlideShark lets your team leave the bulky hardware behind while cutting the fuss and chaff from your courtroom presentations.

As Bitcoin value skyrockets and Square debuts its newest feature, Justin Torres dissects the new ways a dollar can change hands, morph into crypto-currency or store itself on your phone as it reaches your firm. “Digital Money for Your Real Wallet” discusses the latest innovations in payment gateways, points of sale and even in currency itself.

When a firm revamps its website, the changes can bring exciting new growth and strength. But the experience can be stressful, too. In “Keep Web Projects in Check,” Kristen Friend provides a pair of extraordinarily handy checklists to help keep your web project zooming through the design stages toward a successful launch.

When visitors come to your firm’s internet doorstep, are you ready to welcome them? James Ambroff-Tahan helps readers strategize to reduce bounce rates and increase conversions on their sites. With intuitive layout and impressive support, you can make more visitors into clients every day.

January / February 2014 Issue of the Bigger Law Firm magazine

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

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James J. Ruggiero, Jr. Earns Board Certification as an Elite Estate Planning Law Specialist

Posted on February 17, 2014January 9, 2021 by Law Firm Newswire

James J. Ruggiero, Jr.

Paoli, PA (Law Firm Newswire) February 17, 2014 - James. J. Ruggiero, Jr. has demonstrated a high level of professionalism and commitment to specialization in estate planning by earning board certification as an Estate Planning Law Specialist (EPLS), awarded by the Estate Law Specialist Board, Inc. This is an organization accredited by the American Bar Association and affiliated with the National Association of Estate Planners & Councils. Mr. Ruggiero is the managing partner of Ruggiero Law Offices LLC with two locations in Pennsylvania: Paoli and Saucon Valley.

“Technology has caused information to be commoditized. I believe there is no substitute for knowledge, and I am proud to expand my education in estate planning with the EPLS certification,” said James Ruggiero.

In addition to the prestigious EPLS board certification, Mr. Ruggiero was named a Top Attorney in Trusts and Estates & Elder Law in Main Line Today Magazine in 2009, 2011, and 2012. He has earned the Five Star Wealth Manager, Best in Client Satisfaction Award from 2009 to 2013. And he is an Accredited Estate Planner® (AEP®), a graduate-level specialization in estate planning awarded to professionals with a minimum of 5 years of estate planning experience.

To become Board-certified as an Estate Planning Law Specialist, an attorney must have:

Favorable recommendations from at least five unaffiliated colleagues
At least 36 hours of continuing legal education credits within last three years
Passing grade on the comprehensive examination in estate planning
One third of his or her practice devoted to estate planning for a minimum of five years

Candidates cannot self-nominate, and they must demonstrate the enhanced level of skill and expertise required for this designation. Attorneys cannot pay a fee to be considered.

The Estate Law Specialist Board, Inc. is an attorney-run affiliate of the National Association of Estate Planners & Councils in Cleveland, Ohio. It is the only ABA-accredited program for certification of an attorney as an Estate Planning Law Specialist.

For more information about the Estate Law Specialist Board, Inc. program, contact Susan Austen Carney, Administrator, Estate Law Specialist Board, Inc., 1120 Chester Avenue, Suite 470, Cleveland, Ohio 44114. Or call toll-free: (866)226-2224. For more details, see www.naepc.org.

James J. Ruggiero, Jr.
Ruggiero Law Offices LLC
Phone: 610-889-0288
http://www.paolilaw.com

MEDIA CONTACT
Beth Ruggiero
Phone: 610-889-0288
Email: beth@paolilaw.com

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ALA Launches Innovative New All Digital Magazine

Posted on January 22, 2014January 9, 2021 by Law Firm Newswire

Lincolnshire, IL (Law Firm Newswire) January 22, 2014 – The Association of Legal Administrators (ALA) announced this week the launch of its magazine, Legal Management in all-digital format and an increased frequency from eight times per year to twelve.

With a focus on the trends, strategies and products that are shaping the future of the business of law, the fully digital publication strives to fulfill ALA’s forward-looking mission in the legal industry.

Articles and advertisements have interactive functionality that launches supporting content such as video, podcasts, illustrations or presentations, enabling the reader to gain a deeper understanding of the topic. Readers will also have the ability to share article snapshots and directly connect with authors and business partners via email or social media platforms.

Going forward, all issues of Legal Management can be viewed by ALA members at www.legalmanagement.org. Interactive versions are also available for iPad and Android tablet devices. While each version differs slightly when it comes to functionality, ALA’s underlying goals for each format include accessibility, engagement and an intuitive, yet enhanced reading experience.

Media access to publications: Kelly Zimmerman, 847-267-1252 or kzimmerman@alanet.org

About the Association of Legal Administrators
ALA is the largest international association providing support, high-quality education and services to professionals involved in the business of law. It is focused on the delivery of cutting-edge management and leadership products and services to the global legal community. It identifies and provides solutions to the most critical strategic and operational challenges its members and customers face today, and prepares them for the opportunities and challenges of tomorrow.

Association of Legal Administrators
75 Tri-State International, Suite 222
Lincolnshire, IL 60069-4435