Author: Law Firm Newswire

The law firm marketing company will be giving a stemless wine glass set to a subscriber every week for the next six weeks.

Custom Legal Marketing, An Adviatech Company

San Francisco, CA (Law Firm Newswire) March 13, 2014 - The newest addition to Adviatech's portfolio of marketing companies, Custom Legal Marketing, has coined the phrase “First Class Legal Marketing.” Now, the San Francisco-based company is offering lawyers a drink before takeoff.

Starting March 19th, Custom Legal Marketing will give away a pair of stemless wine glasses to a CLM Weekly subscriber. CLM Weekly is the company’s free email newsletter, offering law firms marketing tips and advice each week (subscribe now).

The stemless glasses are dishwasher safe, hold nine ounces and proudly display the Custom Legal Marketing logo.

Qualifying subscribers must be located in one of the 50 United States or District of Columbia. Additionally, winners must work as attorneys or for a law firm.

Why wine glasses?

“It's a celebration of good things to come,” said Jason Bland, founder of the new endeavor. “Whenever you partner with someone to accomplish something big, you generally solidify the moment with a nice drink and a toast. With these glasses, we are giving you the tools you will need for that moment.”

Of course, lawyers will also be looking for something to put in the glass. That's reserved for new clients. Custom Legal Marketing's welcome kit includes access information to the client reporting center (called the CLM Lounge) and some hand-selected consumables. While account managers are learning about a law firm, they are also listening for hints as to what should be included in that welcome kit.

A client who casually mentions a hard-to-find scotch or a preferred wine region may discover a bottle and some premium glassware in their new client package. Teetotalling clients certainly aren't left out. Welcome kits can also include food and fine dining gift certificates.

The first stemless wine glass set will be given away on March 19th. The glasses will ship within two weeks of the drawing, and all shipping expenses are paid by Custom Legal Marketing.

Subscribe now at http://www.customlegalmarketing.com/newsletter/.

Custom Legal Marketing
An Adviatech company
222 Columbus Ave. #412
San Francisco, CA 94133
Phone: 1.415.449.1985
Toll Free: 1.800.789.6451

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They call it the first class cabin of law firm marketing: the new Custom Legal Marketing brand from Adviatech promises a new experience from a not-so-new company.

Custom Legal Marketing, An Adviatech Company

San Francisco, CA (Law Firm Newswire) March 4, 2014 - Last year, Google's Panda and Penguin updates forced many law firms to stop focusing solely on links and rankings for search engine marketing. Under Google's changes, law firms have begun to see search engine strategies from a public relations and content perspective.

It is no longer enough to be page-one-rank-one for generic keywords. People are searching conversationally with Google Now and Siri, and success is now based on strong positions for a variety of detailed (long tail) keyphrases. At the same time, content amplification and social advertising opportunities are becoming more and more crucial.

Two years ago, the now nine-year-old online marketing pioneer Adviatech Corp., began development on a larger, bolder version of its successful SEO | Law Firm – Legal Marketing brand. Now, that service — Custom Legal Marketing — is ready to take action.

SEO | Law Firm serves a client base equally divided between small and large firms. But as Adviatech gained more large and midsize law clients, the company realized that, to succeed, many such firms required extra attention and personally tailored strategies that their smaller counterparts did not. Fortunately, Adviatech excels in serving its more detailed-oriented clientele. As such, the company developed the Custom Legal Marketing platform specifically for their needs and their wants.

Adviatech co-founder, Jason Bland, who originated the concept in 2011, believes that the biggest difference between Custom Legal Marketing and other online law firm marketing companies is that Adviatech builds its business model around traditional, client-first ideals.

“We are launching CLM in a few select cities — in the San Francisco Bay Area, in some major cities in the Midwest and in Florida, where we already have a strong presence — because the center of the plan is personal attention. We want to put our entire team in your office and get everybody talking to your partners and marketing personnel, so that you know your CLM team and we know you,” said Bland.

These new marketing plans, which start at $5,000/month, also include at least one valuable feature not offered by competitors: focus groups.

The company has a database of verified individuals who have hired lawyers across a variety of practice areas. When rebranding or designing a new website, CLM deploys its focus groups to guide the process. CLM tracks how a focus group responds to proposed designs and responds to its feedback. A family law attorney's brand, for example, would be based on complete input from people who have already worked with an attorney regarding a divorce, custody or other family law matter.

Focus group participants are compensated. They must reside in the United States and have hired an American attorney at some point during the last 10 years. Court documents or billing statements must be provided to verify that they had an attorney-client relationship in the area of practice they are critiquing.

“You are not advertising to other lawyers. You are not advertising to designers and branding experts. You are reaching out to real people that need your services. While your CLM designers are going to base their proposed designs on statistical data gathered from other law firms within Adviatech's portfolio, what ultimately matters is not what you think or what we think. It's what your target market thinks. You reach out to them and make a strong connection, and you will have a successful marketing plan,” said Bland.

Lawyers in San Francisco, Oakland, San Jose and surrounding areas can set up a meeting with a Custom Legal Marketing account manager. Similarly, law firms in supported cities in Florida may contact the company to set up an appointment.

An initial CLM consultation comes with some unusual rules and assurances. A CLM account manager will not give a sales presentation or attempt to get a firm signed up right away; the initial meeting is strictly about learning. Since each plan is custom-made to achieve the goals of the particular law firm and the market(s) it represents, the initial meeting is intended to help an account manager build the best plan to propose during the second meeting. Also, as the CLM website states, “Your money is no good here.” If a lawyer meets an account manager for coffee or lunch, he or she cannot pay. CLM's policy prohibits account managers from letting prospective or existing clients pay for lunch meetings or coffee meetups.

To make an appointment, visit http://www.customlegalmarketing.com/contact/ or call 1.800.789.6451.

Learn more at http://www.customlegalmarketing.com/.

Custom Legal Marketing
An Adviatech company
1111 Kearny St.
San Francisco, CA 94133
Phone: 1.415.449.1985
Toll Free: 1.800.789.6451

Custom Legal Marketing's Blog

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User-friendly website provides interactive resources for small to mid-sized law firms

Lisle, IL (Law Firm Newswire) February 25, 2014 - Protexure Lawyers, a competitive professional liability insurance program from AmerInst Professional Services, Ltd., today announced the launch of its newly redesigned website: www.protexurelawyers.com. The website will enable tech-savvy lawyers to get a complimentary insurance quote, manage their account, and renew their coverage with a short form application – online and at their convenience. Plus, they can access online tools, information and resources that will help them grow their business and navigate their insurance options.

Protexure Lawyers

“We redesigned our website to create an experience that would resonate with our customers. Features include improved functionality, blogs, enhanced educational content and a policyholder risk management hotline,” said Kyle Nieman, President and Chief Executive Officer of AmerInst Professional Services, Ltd. “The initial response shows that consumers are adopting technology as a venue to purchase professional liability insurance. By shopping online, they are embracing a streamlined quote and renewal process that is fast, easy, secure and paperless.”

For more information, visit www.protexurelawyers.com or call 877-569-4111.

About Us
AmerInst Professional Services draws upon the commitment and expertise of its parent, AmerInst Insurance Company, a leader in professional liability insurance for over two decades. The professional liability insurance program is written through United States Fire Insurance Company, a member of the Crum & Forster Enterprise.
Crum & Forster Enterprise, which is part of Fairfax Financial Holdings Limited, is comprised of leading and well-established property and casualty business units. The insurance companies within the Enterprise, rated A (Excellent) by A.M. Best Company, are: United States Fire Insurance Company, The North River Insurance Company, Crum and Forster Insurance Company, Crum & Forster Indemnity Company, Crum & Forster Specialty Insurance Company, Seneca Insurance Company, Inc., Seneca Specialty Insurance Company, First Mercury Insurance Company, and American Underwriters Insurance Company. For more information visit: www.cfins.com.

Note: AmerInst Professional Services, Ltd. does business as AmerInst Professional Insurance Services, Inc. in California, Florida, Indiana, New Jersey and Tennessee, and as AmerInst Professional Liability Services Ltd. Inc. in Alabama.

Media Contact
Barbara A. Bauer, APR
Bauer Marketing & Communications
Tel: 845-294-3550
Email: bauermarketing@gmail.com

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The Bigger Law Firm magazine

Tampa, FL (Law Firm Newswire) February 20, 2014 – The January/February issue of Bigger Law Firm, a magazine for attorneys, guides its readers to new tech solutions for challenges as old as the law itself. From new features on familiar platforms — including Facebook’s updated Insights analytics, expanded use for Bing Local and the best new NAS solutions — to entirely new innovations in e-discovery and presentation, BLF helps your firm to simplify, update and grow.

Today, diverse local listings are more important for law firms than ever — especially now that Apple’s Siri has paired up with Microsoft’s Bing for the iPhone. Adviatech co-founder Jason Bland breaks down the development of local search as part of the partnerships and market battles between Google, Apple and Microsoft in his “Obiter Dicta”.

In “Digging Deeper Into the New Facebook Insights,” Brendan Conley guides readers through Facebook’s updated approach to page analytics. Tab by tab, Conley reviews the information on offer and the best ways to maximize its benefits for your firm, from line graphs to exclusive demographic information.

In this issue’s feature, “Tackling E-Discovery,” Ryan Conley prepares readers for legal discovery in the digital age. Computer technology has made the storage of overwhelmingly massive amounts of data possible for almost anyone. Once, discovery was at least somewhat limited by a person or business’s ability to store paper files and books; the digital age can seem like a nightmare come true. Fortunately, computers are also providing new solutions for this challenge, allowing your team to pass more and more tasks to predictive coding and data extraction software.

Conley analyzes the causes behind the phenomenon and the new tactics for data management that will make e-discovery possible for you and your firm.

In this issue’s “Product Spotlight”, Kerrie Spencer weighs the options for your firm’s data security, backup and storage. With an NAS system like the Synology DiskStation 212+, your company can slash storage costs and create a unified hub of information.

Kerrie Spencer goes on to cover the uses, benefits and shortcomings of SlideShark, a slick new presentation app for business. As “Taking the Law Into Your Own Handheld” details, SlideShark lets your team leave the bulky hardware behind while cutting the fuss and chaff from your courtroom presentations.

As Bitcoin value skyrockets and Square debuts its newest feature, Justin Torres dissects the new ways a dollar can change hands, morph into crypto-currency or store itself on your phone as it reaches your firm. “Digital Money for Your Real Wallet” discusses the latest innovations in payment gateways, points of sale and even in currency itself.

When a firm revamps its website, the changes can bring exciting new growth and strength. But the experience can be stressful, too. In “Keep Web Projects in Check,” Kristen Friend provides a pair of extraordinarily handy checklists to help keep your web project zooming through the design stages toward a successful launch.

When visitors come to your firm’s internet doorstep, are you ready to welcome them? James Ambroff-Tahan helps readers strategize to reduce bounce rates and increase conversions on their sites. With intuitive layout and impressive support, you can make more visitors into clients every day.

January / February 2014 Issue of the Bigger Law Firm magazine

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

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• SEO Hierarchy of Needs: A Guide for Beginner Law Firms
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James J. Ruggiero, Jr.

Paoli, PA (Law Firm Newswire) February 17, 2014 - James. J. Ruggiero, Jr. has demonstrated a high level of professionalism and commitment to specialization in estate planning by earning board certification as an Estate Planning Law Specialist (EPLS), awarded by the Estate Law Specialist Board, Inc. This is an organization accredited by the American Bar Association and affiliated with the National Association of Estate Planners & Councils. Mr. Ruggiero is the managing partner of Ruggiero Law Offices LLC with two locations in Pennsylvania: Paoli and Saucon Valley.

“Technology has caused information to be commoditized. I believe there is no substitute for knowledge, and I am proud to expand my education in estate planning with the EPLS certification,” said James Ruggiero.

In addition to the prestigious EPLS board certification, Mr. Ruggiero was named a Top Attorney in Trusts and Estates & Elder Law in Main Line Today Magazine in 2009, 2011, and 2012. He has earned the Five Star Wealth Manager, Best in Client Satisfaction Award from 2009 to 2013. And he is an Accredited Estate Planner® (AEP®), a graduate-level specialization in estate planning awarded to professionals with a minimum of 5 years of estate planning experience.

To become Board-certified as an Estate Planning Law Specialist, an attorney must have:

• Favorable recommendations from at least five unaffiliated colleagues
• At least 36 hours of continuing legal education credits within last three years
• Passing grade on the comprehensive examination in estate planning
• One third of his or her practice devoted to estate planning for a minimum of five years

Candidates cannot self-nominate, and they must demonstrate the enhanced level of skill and expertise required for this designation. Attorneys cannot pay a fee to be considered.

The Estate Law Specialist Board, Inc. is an attorney-run affiliate of the National Association of Estate Planners & Councils in Cleveland, Ohio. It is the only ABA-accredited program for certification of an attorney as an Estate Planning Law Specialist.

For more information about the Estate Law Specialist Board, Inc. program, contact Susan Austen Carney, Administrator, Estate Law Specialist Board, Inc., 1120 Chester Avenue, Suite 470, Cleveland, Ohio 44114. Or call toll-free: (866)226-2224. For more details, see www.naepc.org.

James J. Ruggiero, Jr.
Ruggiero Law Offices LLC
Phone: 610-889-0288
http://www.paolilaw.com

MEDIA CONTACT
Beth Ruggiero
Phone: 610-889-0288
Email: beth@paolilaw.com

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Lincolnshire, IL (Law Firm Newswire) January 22, 2014 – The Association of Legal Administrators (ALA) announced this week the launch of its magazine, Legal Management in all-digital format and an increased frequency from eight times per year to twelve.

With a focus on the trends, strategies and products that are shaping the future of the business of law, the fully digital publication strives to fulfill ALA’s forward-looking mission in the legal industry.

Articles and advertisements have interactive functionality that launches supporting content such as video, podcasts, illustrations or presentations, enabling the reader to gain a deeper understanding of the topic. Readers will also have the ability to share article snapshots and directly connect with authors and business partners via email or social media platforms.

Going forward, all issues of Legal Management can be viewed by ALA members at www.legalmanagement.org. Interactive versions are also available for iPad and Android tablet devices. While each version differs slightly when it comes to functionality, ALA’s underlying goals for each format include accessibility, engagement and an intuitive, yet enhanced reading experience.

Media access to publications: Kelly Zimmerman, 847-267-1252 or kzimmerman@alanet.org

About the Association of Legal Administrators
ALA is the largest international association providing support, high-quality education and services to professionals involved in the business of law. It is focused on the delivery of cutting-edge management and leadership products and services to the global legal community. It identifies and provides solutions to the most critical strategic and operational challenges its members and customers face today, and prepares them for the opportunities and challenges of tomorrow.

For more information on ALA, visit http://www.alanet.org

Association of Legal Administrators
75 Tri-State International, Suite 222
Lincolnshire, IL 60069-4435

The Bigger Law Firm magazine

Tampa, FL (Law Firm Newswire) December 13, 2013 - Marketing experts give legal professionals a double-dose of New Year’s strategies in December’s Second Anniversary Issue. This month, the pages of Bigger Law Firm Magazine are packed with the plans your firm needs to stand out amidst new Google algorithms, to manage online reviews and legal blogging, to analyze the legal ramifications of the end of DOMA Section 3, to achieve effective, affordable trial demonstratives and to find fresh solutions for your clients’ data security and storage.

To thank current readers and to welcome new ones, this issue is completely free for anyone who wishes to download it at http://www.biggerlawfirm.com/samples/. Those wishing to acquire a print copy can do so at the special discounted rate of $4.95 until January 31, 2014.

This December, a superb 2014 marketing plan is coming to a firm near you. In this month’s feature, founder Jason Bland prepares readers for “A Bigger 2014.” His comprehensive guide to the newest ideas and biggest changes in legal marketing helps firms think forward to achieve their New Year’s (marketing) Resolutions. With calculated, thoughtful design risks, a new approach to search engine optimization, content amplification and savvy directory entries for lists large and small, your firm can land more impressions and attract more clients. This year, you may even be able to reach potential clients before they even know they’re looking for you.

If a password is easy to remember, it’s probably weak. But if you do create truly strong, random passwords for all the secure files you need, how can your firm track them securely? Ryan Conley’s “Primer On Data Security” lends insight into the software solutions and encryption methods that keep your clients’ information safe online, on servers and in the office.

In this month’s guest feature, Bethany Auck gives readers “Five Tips for Successful, Budget-Friendly Trial Demonstratives”. With her expertise as Founder and Creative Director of the informational design firm SlideRabbit (www.sliderabbit.com), Auck relates courtroom design strategies that any firm can achieve. Dismiss your fears of appearing “too slick” and embrace the power of visual, flexible trial demonstratives to capture and keep your jury’s focus.

A Bigger 2014 - December 2013

By BLF Magazine in Bigger Law Firm

32 pages, published 12/9/2013

A Bigger 2014 - Spare the clichés about the changing online marketing arena and the new ways people look for a lawyer; the shift from phone books to web browsers has been happening for decades.Get Your Kicks in Issue 26As I listened to our team members exchange ideas two years ago, I realized that we had an agglomeration of legal marketing expertise. I wanted to publish it and share real, useful information without excessive…

Marital status affects more than a thousand separate federal statutes. In this month’s “Future of Law” commentary, Brendan Conley breaks down the recent developments in same-sex marriage law after the end of DOMA Section 3. From taxes to divorce repercussions, Conley analyzes the new landscape for LGBT couples and for their legal needs.

Kristen Friend teaches readers “How to: Avoid Helicopter Branding” to determine when patience and distance are the only new strategies your marketing needs. Give your choices time to produce meaningful statistics and focus on your own work (not your toughest competitor’s), and you’ll reap far greater rewards.

Justin Torres predicts that “Wearable Tech is Coming”. He reveals the pros and cons of popular gadgets that can improve your life and career from your wrist (and even eyes).

According to guest contributor Diane Dean-Epps, there’s no excuse for a “blah-blah” blog. In “Get Your (Blogger) Gears Going”, Dean-Epps shows readers how to conquer blogging fears and maximize the potential of this valuable marketing and outreach tool.

Yelp isn’t just for espresso anymore. Cara M. Tucker advises readers to let your past work speak for itself on both law-specific sites (like Avvo.com) with mainstream giants (like Yelp). “Law Reviews of a Different Kind” tackles the strategies and ethics you need to encourage online feedback from your happiest clients.

Barbara Atkinson encourages legal professionals to “Get On the Big Ride” with Google Carousel. This image-heavy, locally tailored bar is replacing listings in some search results, so learn about the reviews, photos and unique content your firm needs in order to ride.

Does your firm suffer from “Document Overload?” With the right DMS, you can protect your work against catastrophe, boost office collaboration and even provide yourself with relevant documents automatically. Kerrie Spenser balances the details, perks and drawbacks of the two document management systems that offer lawyers the most flexibility today.

Finally, Christopher Kazor (www.nusurance.com) prepares readers for the unexpected costs associated with a professional liability suit in “Choosing and Mastering Professional Liability Insurance.” Kazor shops for Legal Professional coverage with readers — choosing a carrier licensed instate and an appropriate defense limit, while still tailoring coverage to suit a firm’s area of expertise.

Download "A Bigger 2014", the Free December issue of the Bigger Law Firm magazine

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

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November 2013 Bigger Law Firm magazine issue.

Tampa, FL (Law Firm Newswire) November 13, 2013 - The November issue of Bigger Law Firm offers expert advice to attorneys seeking to streamline their presence online. This month’s release addresses the best ways to rethink your website content, to unite your business listings and contact information, and to choose the software and products that will make your day the simplest it can be.

Search algorithms are changing; Google wants authors to write in order to help humans, not to impress search engines. In November’s feature, “Saying More With Less,” Kristen Friend encourages readers to rethink their approach to website content. To rise to the top of the results, abandon the old strategies of keyword-bloated, repetitive text and replace them with sleek, uncluttered design and rich, diverse content. If you offer your users a webpage that speaks to their needs and sets clear steps to follow, clients will be more likely to find and spend time on your site.

In “Product Spotlight,” Bigger Law Firm reviews the recent integration the of attorney practice-management program MyCase with the accounting power of Intuit’s QuickBooks software. Kerrie Spenser highlights the expanded capabilities the convenient new package provides and assesses its potential limitations and hassles.

Google’s Business Listings are an excellent resource, but overlap between its services and confusing organization can leave your firm’s listing out-of-date or incomplete. Step by step, Ryan Conley shows readers how to build a comprehensive profile in “Virtual Impression: Understanding Google’s Business Listing Services.”

More and more people are finding law firms through their webpages, but as time passes, fewer and fewer of them are using the standard contact forms many sites provide. Instead, they use the device already in front of them—a smartphone or other mobile device—to reach you by phone. Brendan Conley suggests “Looking Beyond Website Form Submissions” to foster mobile-friendly connections with your potential clients.

You can find a page of Frequently Asked Questions (and their answers) on nearly any site, and Barbara Atkinson explains how your firm can expand the value of this standard feature even further. With help from “How to: Use FAQ as a Search Marketing Tool,” your firm can create an FAQ page that is friendly, engaging, and informative to both readers and search engines.

Is it time to dump Siri? In “The Predictive Power of Google Now,” Justin Torres examines the exciting potential of Google’s new product to make your day simpler, easier, and more efficient. Google Now’s customizable, predictive format can offer you answers before you even think to ask questions—and the possibilities are almost limitless.

Barbara Atkinson offers her social-media wisdom on the best way to “Get a Handle on Social Media Damage Control.” Social media can be intimidating to a firm, not least because these tools offer a visible, public forum for feedback—both positive and negative. Atkinson guides readers to a professional response and a graceful resolution when criticism appears on your Facebook wall or your Twitter feed.

Online business directories have made a comeback, observes Jason Bland. Easily searchable and well-trafficked, they offer high-quality links with an impressive conversion rate—but their fees and service costs are on the rise. “SEO Obiter Dicta” teaches how to keep your advertising updated and budget-conscious amidst these changes.

Subscribe for just $1.00 to get this month’s new issue!

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

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• Google Limits Search Results Per Domain for More Diversity – How Does This Affect Law Firms?
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• SEO Hierarchy of Needs: A Guide for Beginner Law Firms
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• Why Newsletters Fail and How Your Law Firm’s Newsletter Can Succeed