San Francisco, CA (Law Firm Newswire) May 3, 2016 – The latest issue of Bigger Law Firm magazine puts a spotlight on law and technology.

In the cover story, Ryan Conley analyzes the recent legal battle in which the FBI tried to compel Apple to create software that would bypass iPhone encryption. The case centers on an iPhone owned by one of the people responsible for the mass shooting in San Bernardino, California. Before the court could rule on the request, the FBI claimed that it had broken the encryption with the help of a third party, and no longer needed Apple’s help, but the scenario raised vital issues. Conley discusses the potential consequences of a government “backdoor” circumventing encryption.

The magazine’s new issue also features an evaluation by Roxanne Minott of the risks and rewards of social media for law firms. Participation in social media is recognized as a way to drive traffic to websites and bring in new clients, but Minott points out potential pitfalls that firms should be aware of.

In an article by Kerrie Spencer, another type of social media is examined. Enterprise social networks have grown in popularity, providing an electronic platform for team members to collaborate in real time, in a closed environment. Spencer points out that because these types of networks are new, issues are still being worked out, both with the technology and with how workers use it. Whether such networks will be useful to law firms depends on whether they can be harnessed to solve problems rather than creating information overload.

Also in this issue, Brendan Conley analyzes the security concerns raised by cloud computing. Conley presents an overview of the security standards established by state bar associations, the ABA, and the cloud computing industry itself. Standards continue to evolve for this developing technology, and attorneys must stay informed in order to protect client data.

This issue of Bigger Law Firm magazine also features a report by Spencer on how attorneys are affected by substance abuse, tips from Kristen Friend on creating effective law firm billboards, a column by Jason Bland on the current state of search engine optimization, and an article by Dipal Parmar on the myth of multitasking.

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

Twitter

Facebook

Google+

• Creating a More Compelling and Interesting “About” Page to Drive Traffic and Convert Leads
• Are You Paying Enough for Your Marketing?
• Does Page Speed Affect Search Results?
• Long-Tail Keywords for Law Firms
• Should Attorneys Offer Free Consultations?
• Optimize for the Human: Understanding Google BERT
• Law Firm Attrition May Be Due to Corporate Culture Not Lack of Perks
• How Google Uses SEO For Its Websites
• How Infographics Can Generate Leads With Compelling Data Storytelling
• How a Law Firm Can Use Instagram Effectively

The post Apple, the FBI, A Law Against Secrets, and Law Firm Marketing Take Center Stage in the Latest Bigger Law Firm Magazine Issue first appeared on Law Firm Newswire.

San Francisco, CA (Law Firm Newswire) May 3, 2016 – The latest issue of Bigger Law Firm magazine puts a spotlight on law and technology.

In the cover story, Ryan Conley analyzes the recent legal battle in which the FBI tried to compel Apple to create software that would bypass iPhone encryption. The case centers on an iPhone owned by one of the people responsible for the mass shooting in San Bernardino, California. Before the court could rule on the request, the FBI claimed that it had broken the encryption with the help of a third party, and no longer needed Apple’s help, but the scenario raised vital issues. Conley discusses the potential consequences of a government “backdoor” circumventing encryption.

The magazine’s new issue also features an evaluation by Roxanne Minott of the risks and rewards of social media for law firms. Participation in social media is recognized as a way to drive traffic to websites and bring in new clients, but Minott points out potential pitfalls that firms should be aware of.

In an article by Kerrie Spencer, another type of social media is examined. Enterprise social networks have grown in popularity, providing an electronic platform for team members to collaborate in real time, in a closed environment. Spencer points out that because these types of networks are new, issues are still being worked out, both with the technology and with how workers use it. Whether such networks will be useful to law firms depends on whether they can be harnessed to solve problems rather than creating information overload.

Also in this issue, Brendan Conley analyzes the security concerns raised by cloud computing. Conley presents an overview of the security standards established by state bar associations, the ABA, and the cloud computing industry itself. Standards continue to evolve for this developing technology, and attorneys must stay informed in order to protect client data.

This issue of Bigger Law Firm magazine also features a report by Spencer on how attorneys are affected by substance abuse, tips from Kristen Friend on creating effective law firm billboards, a column by Jason Bland on the current state of search engine optimization, and an article by Dipal Parmar on the myth of multitasking.

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

Twitter

Facebook

Google+

• Google Limits Search Results Per Domain for More Diversity – How Does This Affect Law Firms?
• Big Results for Big Law Firms
• The Role of Cybersecurity in the Legal Field
• SEO Hierarchy of Needs: A Guide for Beginner Law Firms
• Should Law Firms Use Chatbots Rather Than Mobile Forms?
• Outside the Box: Non-Standard Lawyer Website Inspiration
• Does Your Firm Need a Legal Credit Card Processor?
• How Facebook’s New Political Ad Guidelines Are Affecting Lawyer Advertising
• Why Law Firms Need to Use VPNs
• Why Newsletters Fail and How Your Law Firm’s Newsletter Can Succeed

San Francisco, CA (Law Firm Newswire) April 6, 2016 – The latest issue of Bigger Law Firm magazine has valuable information for attorneys who take seriously their firm's data security.

In Kerrie Spencer's article, “Shield your firm from a ransomware storm,” attorneys get a primer in a potentially devastating form of malware. Ransomware is malware that restricts access to a computer system, often by encrypting its contents, and demands some form of payment in order to obtain a key that will return control of the system to its owner.

Even upon payment of ransom, there is no guarantee that the provided key will work, and the malware will likely remain resident on the computer. Eradication, while possible, is exceedingly difficult. Therefore, diligent prevention of attacks is the best policy. Spencer names anti-malware products that can offer some protection, but stresses that data backups and awareness of attack vectors are the keys to security.

Because ransomware spreads through computer networks in order to maximize the threat, a backup on the network is not good enough. Spencer explains the secure options available and how often to back up data. Detailing the specific ways systems can become infected, Spencer shows discrete steps firms should take to close off avenues of attack, as well as ongoing habits users need to develop to avoid mistakes.

Finally, Spencer tells what to do in the event your firm's computers fall prey to ransomware — how to mitigate damage and get back to normal.

For this and other insights into the intersections of law, technology and marketing, get your copy of Bigger Law Firm magazine today.

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

Twitter

Facebook

Google+

• Google Limits Search Results Per Domain for More Diversity – How Does This Affect Law Firms?
• Big Results for Big Law Firms
• The Role of Cybersecurity in the Legal Field
• SEO Hierarchy of Needs: A Guide for Beginner Law Firms
• Should Law Firms Use Chatbots Rather Than Mobile Forms?
• Outside the Box: Non-Standard Lawyer Website Inspiration
• Does Your Firm Need a Legal Credit Card Processor?
• How Facebook’s New Political Ad Guidelines Are Affecting Lawyer Advertising
• Why Law Firms Need to Use VPNs
• Why Newsletters Fail and How Your Law Firm’s Newsletter Can Succeed

Law Firm Newswire Exclusive / Although giving away content for free may seem counterintuitive, it can actually help a law firm grow. When clients and prospects are looking for information about legal topics, ebooks can provide the in-depth perspective they might not find in brief FAQs, blogs or other online sources. Ebooks are a flexible, customizable piece of content marketing that provide prospects with valuable tools while showcasing a lawyer’s knowledge, enhancing the chance that users will keep them in mind when they are ready to call for legal counsel.

Clearly communicate complex issues

Before a potential client is ready to call a law firm, they will be gathering information about the legal topics that concern them. During this search, they will be asking big questions that have complex answers. Ebooks can communicate complex issues in a format that is engaging, easy to understand and shareable. They can cover any subject, be attractively designed to match a firm’s branding, and include features such as infographics and pictures that provide visual aid to the written content. Readers can share ebooks with family and friends via social media, which is an effective, organic way to reach more viewers and potential clients.

Stand out

An ebook is an excellent medium for attorneys to communicate their knowledge, demonstrate their expertise and prove their authority in their field. Providing free ebooks helps law firms stand out among competitors who offer limited information on their sites. Additionally, sharing valuable, practical information in the form of a well-written and designed ebook demonstrates that the lawyer genuinely cares about helping their clients and spreading knowledge.

Build a contact list

Gaining the contact information of potential clients is invaluable to attorneys who seek to grow their firm. When a firm offers the ebook in exchange for contact information, they can grow their email list and add those contacts to their email marketing campaign and monthly newsletter.

Build links

Additionally, ebooks can be a powerful link building tool. There are many ebook directories where a firm can submit their customized ebook. Doing so gives the ebook more reach and exposure, driving more links to the law firm’s site. Ebooks can also earn more readership when distributed through the Amazon Kindle store and Apple iBooks.

It could be free!

Free ebook generators can give lawyers a custom ebook in less than 60 seconds

We found a free ebook generator for personal injury lawyers through Custom Legal Marketing, which offers law firms the ability to create and download a customized ebook branded to their name. We gave it a try. In under 60 seconds, we received a 13-page ebook as a downloadable PDF covering the most commonly asked questions about getting compensated in a personal injury case.

To summarize, ebooks can help lawyers clearly communicate, stand out, build contact lists and build links. And for personal injury lawyers, the ebook could be free.

Cristina Fries
LFN Staff Contributor

Custom Legal Marketing has created a personal injury ebook that law firms can customize to offer to their visitors and clients.

San Francisco, CA (Law Firm Newswire) February 29, 2016 – Personal injury attorneys can customize a free personal injury ebook by simply entering their law firm’s name, phone number and website. The customized ebook will instantly be emailed to them in PDF format. Its front page includes the law firm’s name, phone number and linked website.

Titled “Getting Compensated: An Introduction to Personal Injury Claims,” the ebook can be made available to potential clients looking to learn more about personal injury claims.

The easy-to-read guide is packed with useful information and attractive graphics presented in a professional format. The ebook answers the typical questions that prospective clients may have about filing a personal injury claim. Some topics addressed include common types of personal injuries, how much claims are worth and how long a person has to file their personal injury claim.

Personal injury lawyers can benefit from Custom Legal Marketing's free guide in several ways.

• The ebook can serve as an effective marketing tool.
• Law firms can gain credibility and position themselves as authorities in their field.
• Offering a customized ebook and submitting it to ebook directories can also help a law firm build links, which are essential for search engine optimization purposes.
• Personal injury attorneys can use the ebook is to acquire the contact information of prospective clients and important leads by requiring website visitors to submit their email address in order to receive “Getting Compensated.”

Law firm websites are often the first point of contact for potential clients searching online for an attorney. A law firm that presents a detailed, informative ebook rather than just a brief FAQ is likely to make a better first impression than its competitors.

CLM says anybody can create the ebook in less than 60 seconds.

To create a free personal injury ebook in 60 seconds, visit http://www.customlegalmarketing.com/tools/free-custom-personal-injury-ebook/.

Custom Legal Marketing
An Adviatech company
1111 Kearny St.
San Francisco, CA 94133
Phone: 1.415.449.1985
Toll Free: 1.800.789.6451

CLM BLog

• How Law Firms Can Identify Their Local Competitors
• Google My Business Adds a New Feature for Posting Positive Reviews on your Law Firm’s Listing
• A Guide on How Law Firms Can Safely Redirect Their Web Pages
• Picking Memorable Photos for Law Firm Content
• A Google Error is Deindexing Pages: Should your law firm be worried?
• How to Optimize Your Law Firm’s Mobile Website for Voice Search
• 4 Ways to Simplify Mobile Law Firm Contact Forms to Boost Engagement

San Francisco, CA (Law Firm Newswire) February 26, 2016 – Attorneys who want to build a strong web presence will want to check out the latest issue of The Bigger Law Firm magazine.

In the feature article, “Dissecting Google's Search Quality Rater Guidelines,” Ryan Conley gives an in-depth look into what Google wants in a website. In order to test the ability of its computer algorithms to push the best pages to the top of search results, Google needs humans to rate large numbers of websites. This is where the company's evaluation program comes in, and the Guidelines teach evaluators how to rate website quality.

As Conley explains, law firms first need to understand that they are held to high standards. That is because they qualify as “Your Money or Your Life” sites, Google's tongue-in-cheek name for websites that concern sensitive topics like law, finance and health. How then can law firms live up to these standards and achieve high placement in search results?

Three important characteristics are summed up in the acronym E-A-T: expertise, authoritativeness and trustworthiness. Evaluators are instructed to look for these characteristics, but are allowed to subjectively interpret what might indicate them. Conley provides examples of how to strike the right tone with readers.

Reputation is another important factor in determining page quality, and this factor is more objective. Evaluators are to seek out third-party reviews of companies whose pages they rate. While some attorneys may be reluctant to ask clients for reviews, their ability to make websites stand out is clear.

Google's Guidelines emphasize the growing importance of smartphone and tablet users, who differ from desktop users in their search engine needs and their device capabilities. Conley provides an overview of design principles and specific methods for testing website performance on mobile devices.

To sum up, Conley explains that the publication of the Guidelines provides no surprises in the world of web development. Rather, they simply reinforce the notion that there are no shortcuts to good website development, and law firms need to approach the task with as much care as an important client's case.

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

Twitter

Facebook

Google+

• Google Limits Search Results Per Domain for More Diversity – How Does This Affect Law Firms?
• Big Results for Big Law Firms
• The Role of Cybersecurity in the Legal Field
• SEO Hierarchy of Needs: A Guide for Beginner Law Firms
• Should Law Firms Use Chatbots Rather Than Mobile Forms?
• Outside the Box: Non-Standard Lawyer Website Inspiration
• Does Your Firm Need a Legal Credit Card Processor?
• How Facebook’s New Political Ad Guidelines Are Affecting Lawyer Advertising
• Why Law Firms Need to Use VPNs
• Why Newsletters Fail and How Your Law Firm’s Newsletter Can Succeed

San Antonio, TX (Law Firm Newswire) February 16, 2016 - Trial Lawyer Alex R. Hernandez Jr. was recently featured on the cover of Elite Attorneys San Antonio magazine. The article highlights the life of Hernandez as well as his history as a trial and business lawyer.

A St. Mary's University School of Law in San Antonio graduate, the magazine is a plus for the school, for San Antonio, and features the success of Alex R. Hernandez Jr.

Contact:

Alex Hernandez Jr.
300 Convent, Suite 1330
San Antonio, TX 78205

Ph:(210) 529-8411

San Francisco, FL (Law Firm Newswire) January 28, 2016 – The company behind Custom Legal Marketing, Law Firm Newswire and Bigger Law Firm Magazine turned 11 in January. Adviatech, whose name is derived as a blend of “Advertising Via Technology,” was formed in 2005 but did not immediately become a legal marketing company.

Co-Founder Christopher Kazor who now serves as a Director on Adviatech's board said, “SEO has drastically changed over the last decade and I'm proud of how Adviatech has been able to predict changes and stay ahead of the industry.”

In online marketing, 11 years is a long time. To put that into perspective, Adviatech pre-dates Twitter (founded 2006), Instagram (founded 2010), Pinterest (founded 2010) and even YouTube, which was founded 30 days later on February 14, 2005. The company's strengths have always been identifying technologies and services that are both beneficial to clients and determining the difference between fads and future marketing pillars.

Today, Adviatech is fully committed to the legal industry. Recently, they merged their original legal marketing brand (SEO | Law Firm) with the three-year-old Custom Legal Marketing to consolidate their services. In 2010, they established Law Firm Newswire and in 2011 they printed the first issue of Bigger Law Firm Magazine.

Co-founder Jason Bland has led the charge toward the legal marketing development of Adviatech. In 2015 he took a majority stake in the company and has been focused on growth, investing most of his time with product development and client acquisition.

“I have always looked at Adviatech as an experiment in how to achieve maximum efficiency – both in terms of results and team management. We don't have investors to please so we enjoy a lot of R&D freedom. What has helped us succeed over the years has been an ever-willingness to change and try new things. This is how we were able to develop offerings during the recession that gave us some of our best profit performance during a period when many competitors were shutting down. This is also how we have been able to create new services like Custom Legal Marketing, which became our flagship brand in just a couple of years. Since we started, we have tried some things that didn't work and have tried and succeeded on many others. It’s that willingness to try something new — even with a chance of it not working — that leads to our successes,” said Bland.

The company has maintained profitability and consistent revenue growth since 2006.

Adviatech has some ambitious plans for 2016. They will be releasing new offerings under Custom Legal Marketing built for law firms with 100 or more attorneys and will be strengthening their offerings under CLM Grow, which helps solo practitioners and smaller law firms. Law Firm Newswire is getting re-invented, Adviatech is launching a new B2B service and the company is establishing a new corporation. This will be the first time the company establishes a separate entity for a service rather than operating it as a brand of Adviatech.

Many of Adviatech's efforts in 2015 have been laying the foundation for this year's new offerings. Bland predicts that in 2016, the company will beat many of its records.

Custom Legal Marketing
When established law firms need to grow, they turn to Custom Legal Marketing's award winning website design and search engine marketing services. Learn more at http://www.customlegalmarketing.com/.

CLM Grow
Formerly SEO | Law Firm, CLM Grow helps solo-practitioners and smaller firms establish a professional online presence and deploy scalable marketing plans. Learn more at http://www.customlegalmarketing.com/grow/.

Law Firm Newswire
When law firms need serious distribution for their news releases and announcements, they turn to Law Firm Newswire. Learn more at http://www.lawfirmnewswire.com/.

Bigger Law Firm Magazine
The premier magazine for attorneys focusing on real marketing solutions written by active legal marketing professionals. Get a free subscription at https://www.biggerlawfirm.com/subscribe/digital-subscription/.

Adviatech Corp.
1111 Kearny Street
San Francisco, CA 94133
1.800.728.5306

San Francisco, CA (Law Firm Newswire) January 19, 2016 - Bigger Law Firm Magazine reports in their latest issue that Google may be rewarding re-published content. What does that mean for attorneys?

Re-published content is not to be confused with duplicate content. Duplicate content means at least two of the exact same pieces are published online. A re-published piece uses the same topic as a previously published piece, but is written from a different angle. Google penalizes duplicate content. However, it appears that Google approves techniques including re-publishing content that contain links between several articles, updating older articles, publishing newer articles and publishing transcripts of videos.

Google is well aware of the popularity of various pieces online as it continually tests them to see if what was written was shared, read, tweeted, reposted or favored by many. High engagement content usually alerts Google that the page should place well in search results for a longer period of time, or may appeal to a wider audience. If a piece does not place well on Google search results, there may be other reasons for its failing to do so.

If an article does not trial well, the law firm or attorney can re-publish the original article using the same topic, but revamping it from a different angle, adding in further research, using a different case study or offering a completely different take on the results of a court decision than others may expect. Re-publishing may result in higher rankings if the piece is topical, presents a well-researched point of view, contains interesting material and is informative and engaging. Interestingly, by publishing/re-publishing several times about the same topic, Google may associate the attorney’s name with it and include his or her posts in the results for an increasing number of search queries.

With an attorney’s name appearing more frequently in association with a given topic, they can establish themselves as an authority on that topic. The key to greater online recognition is frequently posting on a law firm’s blog, writing news releases and newsletters. When more content is published and re-published, a law firm is given more chances to post updates on social media linking to new content. This provides the opportunity for a law firm or lawyer’s name to be recognized, increasing the potential for conversions to skyrocket, and ultimately boosting firm revenue.

Read more about re-publishing and how it increases a law firm’s online visibility in Volume 37 of the Bigger Law Firm Magazine.

To learn more about how to build a Bigger Law Firm, visit https://www.biggerlawfirm.com

Twitter

Facebook

Google+

• Google Limits Search Results Per Domain for More Diversity – How Does This Affect Law Firms?
• Big Results for Big Law Firms
• The Role of Cybersecurity in the Legal Field
• SEO Hierarchy of Needs: A Guide for Beginner Law Firms
• Should Law Firms Use Chatbots Rather Than Mobile Forms?
• Outside the Box: Non-Standard Lawyer Website Inspiration
• Does Your Firm Need a Legal Credit Card Processor?
• How Facebook’s New Political Ad Guidelines Are Affecting Lawyer Advertising
• Why Law Firms Need to Use VPNs
• Why Newsletters Fail and How Your Law Firm’s Newsletter Can Succeed

Miami Beach, FL (Law Firm Newswire) January 12, 2016 - David C. Barnett, Esq., founder and managing partner of Barnett, Lerner, Karsen & Frankel, P.A. and chairman of the board for The Victory Center, announced that the not-for-profit organization met its preliminary $3 million dollar fundraising goal within a record time of six months.

Barnett and The Victory Center will continue to seek contributions for additional monies so that it may acquire furniture, desks, computers, and other essential items. The center provides the necessary resources to children and families challenged by autism and other neuro-developmental conditions, and the recently-acquired funds allows The Victory Center to be housed in a new, state-of-the-art building to further the opportunities for its cause.

“We are delighted that we were able to raise the funds so quickly,” said Barnett. “Our goal at the firm is to always make a difference in our community.”
Established in 2000 by Barry and Judi Nelson, The Victory Center provides educational services such as language and behavioral programs to individuals with autism and related disorders. Comprehensive treatment that is customized to each individual is delivered in order for children to develop to their fullest potential academically, socially, and emotionally. This includes academic services, transitional programs, as well as community outreach services.

The organizers have entered into an agreement to be a part of the new Arts and Cultural building within the Michael-Ann Russell Jewish Community Center (MAR-JCC) in North Miami Beach, Florida. The MAR-JCC has supported The Victory Center for the past fifteen years by providing the non-profit with a location within its campus and access to its facilities, including the community pool, the fitness center, and the theater.

The fundraising effort began this past summer with Barnett and his team of volunteer board members leading the campaign. Along with obtaining financial support, Barnett was an integral part of negotiating the terms of the expansion for the center; the outcome of which is a ninety-nine-year lease, with ground breaking in early 2016, and an open date for fall, 2017.

“We are deeply grateful for the generous gifts from our community that has helped cultivate The Victory Center’s mission,” stated Barnett. “Working with Barry and Judi has allowed our firm to partner with likeminded people who want to give back. This new facility will help them touch so many lives.”

You can find The Victory Center by their website at www.thevictoryschool.org or their Facebook page www.facebook.com/TheVictoryCenterforAutism.

About Barnett, Lerner, Karsen & Frankel, P.A.

Barnett, Lerner, Karsen & Frankel, P.A. was founded in 1995 by David C. Barnett, Esq., and Barry R. Lerner, Esq., and is one of the largest firms nationally representing civilian contract workers assisting U.S. military operations abroad.

In 1995, Mr. Barnett and Mr. Lerner transitioned the firm to only represent employees due to their professional belief that injured workers were not receiving appropriate representation regarding claims against insurance companies and employers. Since then, the focus of the firm has been on the rights of injured workers who possessed expatriate compensation claims, both in the U.S. and internationally. The firm has subsequently litigated hundreds of cases throughout the United States and has filed briefs and appeals in numerous State and Federal jurisdictions. For more information regarding Barnett, Lerner, Karsen & Frankel, P.A., please visit their website at www.injuredoverseas.com or their Facebook page at www.facebook.com/InjuredOverseas.

Contact:
David C. Barnett, Esq.
2860 Marina Mile Blvd. Suite 105
Fort Lauderdale, FL 33312

U.S. Toll Free: (888) 732-7425
Local: (954) 920-7400
Fax: (954) 920-9492
Email: mail@barnettandlerner.com

Blog Articles

• Russian Mercenaries Expand Operations
• Peace Appears Closer in Afghanistan
• 1983 Paris Airport Bomber Dies
• ‘Wacky’ Tardigrade Experiment May Help TBI Victims
• Supreme Court Snuffs Out Burn Pit Lawsuit