San Francisco, CA (Law Firm Newswire) March 20, 2017 – Bigger Law Firm magazine delivers another issue jam-packed with in-depth stories on the intersection of law, technology, and marketing.
In this month’s feature story, Roxanne Minott reports that artificial intelligence and machine learning are beginning to take hold in the legal industry. Attorneys are increasingly using advanced AI software to perform repetitive tasks, parse contracts, and review documents with greater accuracy and less labor. Tech startups and researchers are developing more cutting-edge use cases such as recruitment, public legal tools, and even prediction of actual judgments. Minott closes with a peek into the compelling future for legal artificial intelligence.
Virtual reality isn’t just for games anymore. As Ryan Conley explains in BLF’s “Law + Tech,” VR has already helped German prosecutors make their case against some of the last suspected Nazi war criminals. The imagery displayed in VR systems already exists today as 360-degree photographs and videos, as well as computer-generated graphics. But head-mounted displays allow jurors to freely look about the scene of a crime or accident and recreate past events and circumstances.
BLF’s legal marketing experts know what makes legal content compelling. In this month’s “Messaging” update, Brendan Conley borrows from some of the fundamental tenets of journalism to show how to hook readers and draw them in. Conley spells out three surefire journalistic techniques that your firm’s marketing team needs to keep in mind when writing press releases, blog posts, and other content.
Guest contributor Stacy King, Executive Director of the Federal Bar Association, brings her expertise to bear in “Obiter Dicta.” King extolls the powerful and varied benefits of community outreach and community service for growing law firms. Brand recognition and networking are clear assets, but more subtle effects include increased employee engagement and education. King shows how specific types of outreach can enhance your firm’s reputation in unexpected ways.
In “Virtual Impression,” Dipal Parmar shows the reader the magic of user generated content. UGC is valuable to a law firm, and not just because the firm’s marketing team doesn’t have to create it. User generated content, including testimonials, questions, comments, and social media, is often seen as authentic and trustworthy. Parmar gives examples of how firms can acquire and best utilize UGC.
Justin Torres brings this month’s Policy update, reading the political winds to see what the future might hold for net neutrality under the Trump administration. Kerrie Spencer reports on a fascinating case in Arkansas, where investigators want to try to use a recording by Amazon’s Echo or “Alexa” personal assistant to solve a murder. And Dexter Tam wraps things up with a detailed look at a subtle change to Google’s search results and its implications for SEO.
Watch your mailbox or visit www.biggerlawfirm.com today and get up to speed on the bleeding edge of legal tech.
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