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Over a Decade of Law Firm Marketing: Adviatech Turns 11

In November of 2015, Adviatech released their fourth logo update.

In November of 2015, Adviatech released their fourth logo update.

San Francisco, FL (Law Firm Newswire) January 28, 2016 – The company behind Custom Legal Marketing, Law Firm Newswire and Bigger Law Firm Magazine turned 11 in January. Adviatech, whose name is derived as a blend of “Advertising Via Technology,” was formed in 2005 but did not immediately become a legal marketing company.

Co-Founder Christopher Kazor who now serves as a Director on Adviatech's board said, “SEO has drastically changed over the last decade and I'm proud of how Adviatech has been able to predict changes and stay ahead of the industry.”

In online marketing, 11 years is a long time. To put that into perspective, Adviatech pre-dates Twitter (founded 2006), Instagram (founded 2010), Pinterest (founded 2010) and even YouTube, which was founded 30 days later on February 14, 2005. The company's strengths have always been identifying technologies and services that are both beneficial to clients and determining the difference between fads and future marketing pillars.

Today, Adviatech is fully committed to the legal industry. Recently, they merged their original legal marketing brand (SEO | Law Firm) with the three-year-old Custom Legal Marketing to consolidate their services. In 2010, they established Law Firm Newswire and in 2011 they printed the first issue of Bigger Law Firm Magazine.

Co-founder Jason Bland has led the charge toward the legal marketing development of Adviatech. In 2015 he took a majority stake in the company and has been focused on growth, investing most of his time with product development and client acquisition.

“I have always looked at Adviatech as an experiment in how to achieve maximum efficiency – both in terms of results and team management. We don't have investors to please so we enjoy a lot of R&D freedom. What has helped us succeed over the years has been an ever-willingness to change and try new things. This is how we were able to develop offerings during the recession that gave us some of our best profit performance during a period when many competitors were shutting down. This is also how we have been able to create new services like Custom Legal Marketing, which became our flagship brand in just a couple of years. Since we started, we have tried some things that didn't work and have tried and succeeded on many others. It’s that willingness to try something new — even with a chance of it not working — that leads to our successes,” said Bland.

The company has maintained profitability and consistent revenue growth since 2006.

Adviatech has some ambitious plans for 2016. They will be releasing new offerings under Custom Legal Marketing built for law firms with 100 or more attorneys and will be strengthening their offerings under CLM Grow, which helps solo practitioners and smaller law firms. Law Firm Newswire is getting re-invented, Adviatech is launching a new B2B service and the company is establishing a new corporation. This will be the first time the company establishes a separate entity for a service rather than operating it as a brand of Adviatech.

Many of Adviatech's efforts in 2015 have been laying the foundation for this year's new offerings. Bland predicts that in 2016, the company will beat many of its records.

Custom Legal Marketing
When established law firms need to grow, they turn to Custom Legal Marketing's award winning website design and search engine marketing services. Learn more at

CLM Grow
Formerly SEO | Law Firm, CLM Grow helps solo-practitioners and smaller firms establish a professional online presence and deploy scalable marketing plans. Learn more at

Law Firm Newswire
When law firms need serious distribution for their news releases and announcements, they turn to Law Firm Newswire. Learn more at

Bigger Law Firm Magazine
The premier magazine for attorneys focusing on real marketing solutions written by active legal marketing professionals. Get a free subscription at

Advia Logo_SquareAdviatech Corp.
1111 Kearny Street
San Francisco, CA 94133

Law Firm Marketing Magazine Reveals Google May Be Rewarding Content Re-Publishing

Download Google's RankBrain and the Future of Smart Search

Download Google's RankBrain and the Future of Smart Search

San Francisco, CA (Law Firm Newswire) January 19, 2016 - Bigger Law Firm Magazine reports in their latest issue that Google may be rewarding re-published content. What does that mean for attorneys?

Re-published content is not to be confused with duplicate content. Duplicate content means at least two of the exact same pieces are published online. A re-published piece uses the same topic as a previously published piece, but is written from a different angle. Google penalizes duplicate content. However, it appears that Google approves techniques including re-publishing content that contain links between several articles, updating older articles, publishing newer articles and publishing transcripts of videos.

Google is well aware of the popularity of various pieces online as it continually tests them to see if what was written was shared, read, tweeted, reposted or favored by many. High engagement content usually alerts Google that the page should place well in search results for a longer period of time, or may appeal to a wider audience. If a piece does not place well on Google search results, there may be other reasons for its failing to do so.

If an article does not trial well, the law firm or attorney can re-publish the original article using the same topic, but revamping it from a different angle, adding in further research, using a different case study or offering a completely different take on the results of a court decision than others may expect. Re-publishing may result in higher rankings if the piece is topical, presents a well-researched point of view, contains interesting material and is informative and engaging. Interestingly, by publishing/re-publishing several times about the same topic, Google may associate the attorney’s name with it and include his or her posts in the results for an increasing number of search queries.

With an attorney’s name appearing more frequently in association with a given topic, they can establish themselves as an authority on that topic. The key to greater online recognition is frequently posting on a law firm’s blog, writing news releases and newsletters. When more content is published and re-published, a law firm is given more chances to post updates on social media linking to new content. This provides the opportunity for a law firm or lawyer’s name to be recognized, increasing the potential for conversions to skyrocket, and ultimately boosting firm revenue.

Read more about re-publishing and how it increases a law firm’s online visibility in Volume 37 of the Bigger Law Firm Magazine.

Download Google's RankBrain and the Future of Smart Search

Download Google's RankBrain and the Future of Smart Search

To learn more about how to build a Bigger Law Firm, visit




Attorney and Chairman of the Board David Barnett Announces Fundraising Goal of 3 Million Met for The Victory Center

Barnett Fund Goal

The Victory Center Fund Goal

Miami Beach, FL (Law Firm Newswire) January 12, 2016 - David C. Barnett, Esq., founder and managing partner of Barnett, Lerner, Karsen & Frankel, P.A. and chairman of the board for The Victory Center, announced that the not-for-profit organization met its preliminary $3 million dollar fundraising goal within a record time of six months.

Barnett and The Victory Center will continue to seek contributions for additional monies so that it may acquire furniture, desks, computers, and other essential items. The center provides the necessary resources to children and families challenged by autism and other neuro-developmental conditions, and the recently-acquired funds allows The Victory Center to be housed in a new, state-of-the-art building to further the opportunities for its cause.

“We are delighted that we were able to raise the funds so quickly,” said Barnett. “Our goal at the firm is to always make a difference in our community.”
Established in 2000 by Barry and Judi Nelson, The Victory Center provides educational services such as language and behavioral programs to individuals with autism and related disorders. Comprehensive treatment that is customized to each individual is delivered in order for children to develop to their fullest potential academically, socially, and emotionally. This includes academic services, transitional programs, as well as community outreach services.

The organizers have entered into an agreement to be a part of the new Arts and Cultural building within the Michael-Ann Russell Jewish Community Center (MAR-JCC) in North Miami Beach, Florida. The MAR-JCC has supported The Victory Center for the past fifteen years by providing the non-profit with a location within its campus and access to its facilities, including the community pool, the fitness center, and the theater.

The fundraising effort began this past summer with Barnett and his team of volunteer board members leading the campaign. Along with obtaining financial support, Barnett was an integral part of negotiating the terms of the expansion for the center; the outcome of which is a ninety-nine-year lease, with ground breaking in early 2016, and an open date for fall, 2017.

“We are deeply grateful for the generous gifts from our community that has helped cultivate The Victory Center’s mission,” stated Barnett. “Working with Barry and Judi has allowed our firm to partner with likeminded people who want to give back. This new facility will help them touch so many lives.”

You can find The Victory Center by their website at or their Facebook page

About Barnett, Lerner, Karsen & Frankel, P.A.

Barnett, Lerner, Karsen & Frankel, P.A. was founded in 1995 by David C. Barnett, Esq., and Barry R. Lerner, Esq., and is one of the largest firms nationally representing civilian contract workers assisting U.S. military operations abroad.

In 1995, Mr. Barnett and Mr. Lerner transitioned the firm to only represent employees due to their professional belief that injured workers were not receiving appropriate representation regarding claims against insurance companies and employers. Since then, the focus of the firm has been on the rights of injured workers who possessed expatriate compensation claims, both in the U.S. and internationally. The firm has subsequently litigated hundreds of cases throughout the United States and has filed briefs and appeals in numerous State and Federal jurisdictions. For more information regarding Barnett, Lerner, Karsen & Frankel, P.A., please visit their website at or their Facebook page at

David C. Barnett, Esq.
2860 Marina Mile Blvd. Suite 105
Fort Lauderdale, FL 33312

U.S. Toll Free: (888) 732-7425
Local: (954) 920-7400
Fax: (954) 920-9492

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