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ALA and Nesso Strategies Announce Joint Leadership Development Program

The Association of Legal Administrators

The Association of Legal Administrators

Lincolnshire, IL (Law Firm Newswire) August 13, 2014 - The Association of Legal Administrators (ALA) announced today a partnership with NESSO Strategies to develop strategic leadership programs and interactive educational content for law firm leadership.

"High performance leadership is essential to success in today's legal environment,” states ALA Executive Director Oliver Yandle. “We are thrilled to partner with Nesso Strategies in delivering this engaging and insightful educational program."

The two organizations will collaborate and leverage respective strengths, ALA providing solutions to critical challenges faced by professionals in the legal business industry; and NESSO Strategies bringing a wealth of knowledge and expertise in successful leadership development and strategic business planning for law firms.

"We are delighted to partner with ALA,” says NESSO Strategies President Judy Hissong. "To be able to create and deliver impactful leadership programs and content alongside the Association dedicated to legal management is an opportunity to elevate legal leaders and the law firms they work in.”

About the Association of Legal Administrators (ALA)
ALA is focused on the delivery of cutting-edge management and leadership products and services to the global legal community. It identifies and provides solutions to the most critical strategic and operational challenges its members and customers face today, and prepares them for the opportunities and challenges of tomorrow. For more information on ALA, visit

About NESSO Strategies
NESSO Strategies partners with law firms to develop people while focused on profit-oriented strategies required in the competitive business environment. NESSO looks for opportunities to elevate leadership in the legal environment, providing cutting edge attention to business practices so law firms move intentionally and consistently forward in their client relationships. For more information on NESSO Strategies, visit

Association of Legal Administrators
75 Tri-State International, Suite 222
Lincolnshire, IL 60069-4435

Study Shows Yelp Is Most Trusted by Lawyer-Seekers, but Does That Convert to Web Traffic for Law Firms?

The Legal Marketing Lab is available on iTunes.

The Legal Marketing Lab is available on iTunes.

San Francisco, CA (Law Firm Newswire) August 8, 2014 - A recent study released by Software Advice showed an interesting trend. Consumers needing an attorney trust Yelp more than any other website, including traditional lawyer-specific directories. There is more to learn behind any numbers, and Custom Legal Marketing Lab decided to dig a little deeper and produce a report for its CLM Lab.

The initial Software Advice study was based on 3,465 participants. Yelp was their most popular and trusted source to search for attorneys, even ranking above named lawyer directories. The study also revealed that “70 percent of prospective clients would travel further to see an attorney with better online reviews.”

The value of online reviews is growing, and this data only amplifies that realization. Yelp may be more trusted than legal peer-review directories because it influences so many other choices customers and clients make, from restaurants to new dentists.

The research team at Custom Legal Marketing, a company that specializes in mid-size and large law firm marketing, wanted to find out if Yelp's popularity and most-trusted status also allowed the site to bring the most conversions and new clients to a firm. Good Yelp reviews are powerful, but do they refer more web traffic to law firms than other sites do?

The CLM Lab Report (available for free download) based its research on 357,570 website visits to the pages of law firms based in the United States across multiple regions. Each practice area was equally represented.

As local networks like Google+, Yahoo Local, and Bing Local show local results within search engine results, those networks were omitted from the study.

Law firms can find out which directory drives the most traffic to U.S. firms by downloading the free report at

Get Ready. Get Smart. Download free e-books from CLM.


Custom Legal Marketing
An Adviatech company
1111 Kearny St.
San Francisco, CA 94133
Phone: 1.415.449.1985
Toll Free: 1.800.789.6451

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