Month: March 2014

San Francisco, CA (Law Firm Newswire) March 28, 2014 - Custom Legal Marketing's new Legal Marketing Lab digs in to their vast library of stats to see how many visits it takes to convert a lead.

To find out how many times a visitor visited a law firm’s website before contacting them, the Adviatech company that works with midsized to large law firms, Custom Legal Marketing, examined 70,000 leads from various practice areas in multiple cities across the U. S.

The leads examined were only those that filled out online contact forms and were considered to be unique visitors. A visitor could make additional visits, but they were not counted (for this report) until they had left the website for at least half an hour before returning.

The results showed that a little over 82 percent of online visitors used a form to make contact with a law firm the first time they landed on their website. Just about 10 percent decided to wait until their second visit before making any inquiries. This and other statistical information is available in more complete detail, by subscribing to the Custom Legal Marketing Lab podcast on iTunes.

The study also shows that 3 percent of website contact leads decided to contact a law firm after their third visit, while 1.3 percent felt that four to five visits were best before making any decisions. About 1 percent opted to continue researching and return six to eight times before filling out a contact form and 1.7 percent visited between nine and 100 times before filling out a form.

Analytics like this are vital to a law firm’s marketing strategy to assist them in understanding how their firm gets leads, where they come from, how often they visit and how long it takes to fill out an online contact form. With the main focus being contact-to-client conversion, and anticipating long-term sustainable results, it is important to know how a website is performing and analyze what other contact methods may increase leads, such as click-to-call capabilities for mobile users.

Read the full report at the Legal Marketing Lab at http://www.customlegalmarketing.com/lab/how-many-visits-does-it-take-to-convert-a-visitor/.

Learn more at http://www.customlegalmarketing.com/.

Custom Legal Marketing
An Adviatech company
1111 Kearny St.
San Francisco, CA 94133
Phone: 1.415.449.1985
Toll Free: 1.800.789.6451

Custom Legal Marketing's Blog

• No Comment: Why Law Firms Should Disable Commenting
• How to Catch Typos on Your Law Firm’s Website
• Get the Most Out of Your Law Firm’s Videos
• How to repurpose webinars for maximum marketing impact
• Google Chrome’s AdBlocker and Your Law Firm’s Marketing Efforts
• How Law Firms Should Adapt to Mobile-First Indexing
• The 2018 Content Marketing Plan for Law Firms

EVENT IN MAY WILL ATTRACT 1,200 ATTENDEES, 200 EXHIBITORS AND OFFER STELLAR EDUCATION, SPEAKERS AND ENTERTAINMENT

Lincolnshire, IL (Law Firm Newswire) March 26, 2014 - The Association of Legal Administrators (ALA) will present its “2014 Annual Conference & Exposition, An Education & Networking Mosaic” May 19-22 at the Metro Toronto Convention Centre.

The event promises to deliver top-shelf educational and networking opportunities to approximately 1,200 legal management professionals from more than a dozen countries.

“ALA is the undisputed leader for the business of law, focused on the delivery of cutting-edge management and leadership products and services to the global legal community,” says Mark Bridgeman, CLM, Chairman of ALA’s 2014 Annual Conference Committee. “This year’s conference is built around that vision, and attendees should be prepared to walk away with the information, skills and connections they need to prepare their organizations for the future of the legal industry.

What’s in store for Conference attendees? Among the highlights:

• 90+ education sessions, the most ever at an ALA Annual Conference, with most qualifying for CLE and CPE credit and 48 that qualify for HRCI recertification credit, among other credits available.
• The Managing Partner Track, with sessions designed to meet the unique education needs of law firm managing partners.
• The Legal Office of the Future: Innovation Lab, an interactive experience presented by ALA in partnership with Gensler.
• 200 exhibits in the Legal Marketplace featuring cutting-edge products and services for law firms and legal departments
• An inspirational keynote address by Captain Mark Kelly with his wife, former U.S. Rep. Gabrielle “Gabby” Giffords
• The Grand Finale Event featuring an exclusive, live concert by rock band REO Speedwagon

“This year’s Conference clearly positions ALA as the undisputed leader in the business of law,” says ALA Executive Director Oliver Yandle, “and showcases the knowledge, technologies and trends legal professionals must embrace to drive success.”

For more information and to register for the Conference, which is open to ALA member and non-member legal professionals, visit www.alanet.org/conf.

Media passes: Credentialed media may contact ALA Director of Marketing Gwen Biasi at 847.267.1377 or gbiasi@alanet.org.

For more information on ALA, visit http://www.alanet.org

Association of Legal Administrators
75 Tri-State International, Suite 222
Lincolnshire, IL 60069-4435

Participants are paid to review branding material and provide feedback on proposed designs.

San Francisco, CA (Law Firm Newswire) March 18, 2014 - When law firms rebrand, create new marketing literature or design a new website, they want to know what their target market thinks. Anyone who has hired a lawyer in the United States after 2004 can now receive compensation for participation in a Custom Legal Marketing focus group.

To qualify, a focus group participant must have retained a lawyer within the last 10 years. Both the focus group member and the retained attorney must have been (and be) located in the United States. Proof of the attorney-client relationship must be presented.

Participants are paid to review branding material and provide feedback on proposed designs. Compensation varies between projects but averages $35/hr.

Focus group members are generally paired with law firms in similar practice areas to those of the attorney(s) they have retained. Personal information is only shared with Custom Legal Marketing's parent company, Adviatech Corp. Only comments are shared with clients.

With marketing literature, it isn't what the partners or the design agency thinks that matters most. Future clients come first. Custom Legal Marketing helps midsized and large law firms market their practices by providing detail-oriented marketing plans.

Learn more at http://www.customlegalmarketing.com/focus-group/.

Custom Legal Marketing
An Adviatech company
222 Columbus Ave. #412
San Francisco, CA 94133
Phone: 1.415.449.1985
Toll Free: 1.800.789.6451

CLM BLog

• Five Ways Your Firm Can Generate More Leads From Its Website (That Aren’t Just More Content)
• The Evidence COVID-19 Has Altered The Legal Industry, And Other Must-Reads
• How To Keep Website Visitors Happy and Engaged by Understanding Their Expectations
• How Small Law Firms Can Best Utilize Legal Marketing, and Other Must-Reads
• Six Ways to Boost Your Firm’s Marketing and Business During Slow Times (Or Any Time)
• Why Lawyers Should Serve As Poll Workers This Election, and Other Must-Reads
• Ditch These Problematic Design Elements From Your Firm’s Website

The post Have You Hired a Lawyer? Get Paid for Feedback by Joining a Custom Legal Marketing Focus Group first appeared on Law Firm Newswire.

Participants are paid to review branding material and provide feedback on proposed designs.

San Francisco, CA (Law Firm Newswire) March 18, 2014 - When law firms rebrand, create new marketing literature or design a new website, they want to know what their target market thinks. Anyone who has hired a lawyer in the United States after 2004 can now receive compensation for participation in a Custom Legal Marketing focus group.

To qualify, a focus group participant must have retained a lawyer within the last 10 years. Both the focus group member and the retained attorney must have been (and be) located in the United States. Proof of the attorney-client relationship must be presented.

Participants are paid to review branding material and provide feedback on proposed designs. Compensation varies between projects but averages $35/hr.

Focus group members are generally paired with law firms in similar practice areas to those of the attorney(s) they have retained. Personal information is only shared with Custom Legal Marketing's parent company, Adviatech Corp. Only comments are shared with clients.

With marketing literature, it isn't what the partners or the design agency thinks that matters most. Future clients come first. Custom Legal Marketing helps midsized and large law firms market their practices by providing detail-oriented marketing plans.

Learn more at http://www.customlegalmarketing.com/focus-group/.

Custom Legal Marketing
An Adviatech company
222 Columbus Ave. #412
San Francisco, CA 94133
Phone: 1.415.449.1985
Toll Free: 1.800.789.6451

CLM BLog

• How Law Firms Can Identify Their Local Competitors
• Google My Business Adds a New Feature for Posting Positive Reviews on your Law Firm’s Listing
• A Guide on How Law Firms Can Safely Redirect Their Web Pages
• Picking Memorable Photos for Law Firm Content
• A Google Error is Deindexing Pages: Should your law firm be worried?
• How to Optimize Your Law Firm’s Mobile Website for Voice Search
• 4 Ways to Simplify Mobile Law Firm Contact Forms to Boost Engagement

The law firm marketing company will be giving a stemless wine glass set to a subscriber every week for the next six weeks.

San Francisco, CA (Law Firm Newswire) March 13, 2014 - The newest addition to Adviatech's portfolio of marketing companies, Custom Legal Marketing, has coined the phrase “First Class Legal Marketing.” Now, the San Francisco-based company is offering lawyers a drink before takeoff.

Starting March 19th, Custom Legal Marketing will give away a pair of stemless wine glasses to a CLM Weekly subscriber. CLM Weekly is the company’s free email newsletter, offering law firms marketing tips and advice each week (subscribe now).

The stemless glasses are dishwasher safe, hold nine ounces and proudly display the Custom Legal Marketing logo.

Qualifying subscribers must be located in one of the 50 United States or District of Columbia. Additionally, winners must work as attorneys or for a law firm.

Why wine glasses?

“It's a celebration of good things to come,” said Jason Bland, founder of the new endeavor. “Whenever you partner with someone to accomplish something big, you generally solidify the moment with a nice drink and a toast. With these glasses, we are giving you the tools you will need for that moment.”

Of course, lawyers will also be looking for something to put in the glass. That's reserved for new clients. Custom Legal Marketing's welcome kit includes access information to the client reporting center (called the CLM Lounge) and some hand-selected consumables. While account managers are learning about a law firm, they are also listening for hints as to what should be included in that welcome kit.

A client who casually mentions a hard-to-find scotch or a preferred wine region may discover a bottle and some premium glassware in their new client package. Teetotalling clients certainly aren't left out. Welcome kits can also include food and fine dining gift certificates.

The first stemless wine glass set will be given away on March 19th. The glasses will ship within two weeks of the drawing, and all shipping expenses are paid by Custom Legal Marketing.

Subscribe now at http://www.customlegalmarketing.com/newsletter/.

Custom Legal Marketing
An Adviatech company
222 Columbus Ave. #412
San Francisco, CA 94133
Phone: 1.415.449.1985
Toll Free: 1.800.789.6451

CLM BLog

• How Law Firms Can Identify Their Local Competitors
• Google My Business Adds a New Feature for Posting Positive Reviews on your Law Firm’s Listing
• A Guide on How Law Firms Can Safely Redirect Their Web Pages
• Picking Memorable Photos for Law Firm Content
• A Google Error is Deindexing Pages: Should your law firm be worried?
• How to Optimize Your Law Firm’s Mobile Website for Voice Search
• 4 Ways to Simplify Mobile Law Firm Contact Forms to Boost Engagement
• What Are Local Citations?
• Prepare Your Law Firm for GDPR-Like Privacy Regulations Coming to the U.S.

They call it the first class cabin of law firm marketing: the new Custom Legal Marketing brand from Adviatech promises a new experience from a not-so-new company.

San Francisco, CA (Law Firm Newswire) March 4, 2014 - Last year, Google's Panda and Penguin updates forced many law firms to stop focusing solely on links and rankings for search engine marketing. Under Google's changes, law firms have begun to see search engine strategies from a public relations and content perspective.

It is no longer enough to be page-one-rank-one for generic keywords. People are searching conversationally with Google Now and Siri, and success is now based on strong positions for a variety of detailed (long tail) keyphrases. At the same time, content amplification and social advertising opportunities are becoming more and more crucial.

Two years ago, the now nine-year-old online marketing pioneer Adviatech Corp., began development on a larger, bolder version of its successful SEO | Law Firm – Legal Marketing brand. Now, that service — Custom Legal Marketing — is ready to take action.

SEO | Law Firm serves a client base equally divided between small and large firms. But as Adviatech gained more large and midsize law clients, the company realized that, to succeed, many such firms required extra attention and personally tailored strategies that their smaller counterparts did not. Fortunately, Adviatech excels in serving its more detailed-oriented clientele. As such, the company developed the Custom Legal Marketing platform specifically for their needs and their wants.

Adviatech co-founder, Jason Bland, who originated the concept in 2011, believes that the biggest difference between Custom Legal Marketing and other online law firm marketing companies is that Adviatech builds its business model around traditional, client-first ideals.

“We are launching CLM in a few select cities — in the San Francisco Bay Area, in some major cities in the Midwest and in Florida, where we already have a strong presence — because the center of the plan is personal attention. We want to put our entire team in your office and get everybody talking to your partners and marketing personnel, so that you know your CLM team and we know you,” said Bland.

These new marketing plans, which start at $5,000/month, also include at least one valuable feature not offered by competitors: focus groups.

The company has a database of verified individuals who have hired lawyers across a variety of practice areas. When rebranding or designing a new website, CLM deploys its focus groups to guide the process. CLM tracks how a focus group responds to proposed designs and responds to its feedback. A family law attorney's brand, for example, would be based on complete input from people who have already worked with an attorney regarding a divorce, custody or other family law matter.

Focus group participants are compensated. They must reside in the United States and have hired an American attorney at some point during the last 10 years. Court documents or billing statements must be provided to verify that they had an attorney-client relationship in the area of practice they are critiquing.

“You are not advertising to other lawyers. You are not advertising to designers and branding experts. You are reaching out to real people that need your services. While your CLM designers are going to base their proposed designs on statistical data gathered from other law firms within Adviatech's portfolio, what ultimately matters is not what you think or what we think. It's what your target market thinks. You reach out to them and make a strong connection, and you will have a successful marketing plan,” said Bland.

Lawyers in San Francisco, Oakland, San Jose and surrounding areas can set up a meeting with a Custom Legal Marketing account manager. Similarly, law firms in supported cities in Florida may contact the company to set up an appointment.

An initial CLM consultation comes with some unusual rules and assurances. A CLM account manager will not give a sales presentation or attempt to get a firm signed up right away; the initial meeting is strictly about learning. Since each plan is custom-made to achieve the goals of the particular law firm and the market(s) it represents, the initial meeting is intended to help an account manager build the best plan to propose during the second meeting. Also, as the CLM website states, “Your money is no good here.” If a lawyer meets an account manager for coffee or lunch, he or she cannot pay. CLM's policy prohibits account managers from letting prospective or existing clients pay for lunch meetings or coffee meetups.

To make an appointment, visit http://www.customlegalmarketing.com/contact/ or call 1.800.789.6451.

Learn more at http://www.customlegalmarketing.com/.

Custom Legal Marketing
An Adviatech company
1111 Kearny St.
San Francisco, CA 94133
Phone: 1.415.449.1985
Toll Free: 1.800.789.6451

Custom Legal Marketing's Blog

• No Comment: Why Law Firms Should Disable Commenting
• How to Catch Typos on Your Law Firm’s Website
• Get the Most Out of Your Law Firm’s Videos
• How to repurpose webinars for maximum marketing impact
• Google Chrome’s AdBlocker and Your Law Firm’s Marketing Efforts
• How Law Firms Should Adapt to Mobile-First Indexing
• The 2018 Content Marketing Plan for Law Firms